Whole Foods makes gains, thanks to private label

MarketWatch reports that Whole Foods has seen a gain in profits, thanks in part to the recession’s rebound and the grocer’s private label offerings. The offerings, which boast a lower price point of entry to the once “luxury grocer” have enabled a new group of shoppers to purchase from Whole Foods – and those who have dinged bank accounts to continue shopping from the Austin-based retailer.

Writes MarketWatch, Keith Jelinek, director in “Alix Partners’ global retail practice said consumers are still worried about their finances, but they’re “emotionally” ready to splurge a little bit.”

What other factors are keeping Whole Foods in the black?