What’s next on the shelf and what matters in category leadership

15Jul/100

What’s next on the shelf and what matters in category leadership

Are you looking for what's next on the shelf and what matters in category leadership and shopper marketing?

Look no further - The Category Leadership Conference spotlights next generation category management practices from brand and retail strategists who are embracing change and revolutionizing retail. Join us in September and you will walk away with the insights and strategies you need to evolve your role from management to leader.

This week's featured session:

10 Mistakes to Avoid as a Category Leader
Bob Wong, Director of Category Leadership, DEL MONTE

People are not typically born with all the necessary skills and perspective to do category management well. It usually happens over time... through trial and error, along with some training, mentorship and even luck. As a seasoned veteran and an industry leader, my hope is to give back some words of wisdom. This session will provide some helpful guidance to both new and experienced category management professionals.

In addition, hear real-life case studies from: The Coca-Cola Company, Kimberly Clark, ConAgra Foods, Sara Lee, The Hershey Company, The Kellogg Company, Microsoft and more. See the full speaker list.

Get inspiration from visionaries with breakthrough thinking! Hear keynote presentations from:
• Implementing Change When Change is Hard
- Dan Heath, Author of Switch: How to Change When Change is Hard
• From Brick to Click, Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-line
- Marc Gobé, Author of Emotional Branding
• Pride Passion Profit - 7 Steps to Category Development
- Inez Blackburn, President, MARKET TECHNIQUES AND INNOVATIONS & Author, Pride Passion Profit - 7 Steps to Category Development
• Today's Marketer, Tomorrow's Growth Leader
- Scott Davis, Senior Partner, PROPHET & Author, The Shift

Remember to register by July 23rd and save $400. For more highlights on the program, download the brochure.