The Producers of FUSE & Shopper Insights in Action present…
Two Co-located Events to Meet All Your Retail Needs -
Select One or Attend Both by Upgrading to an All-Access Pass for $500.
THE PRIVATE BRAND MOVEMENT
Building Brands at retail: strategy. design. innovation. collaboration.
September 27-29, 2010 • Hotel Sax • Chicago, IL
The Private Brand Movement is an unprecedented gathering of brand and retail strategists who are embracing change and revolutionizing retail by delivering brands that meet today’s consumer needs. Real world case studies will showcase how the best are developing a customer-centric brand strategy to fuel design, marketing and brand communication strategy.
Key deliverables for 2010:
• Develop a Brand Strategy, articulate a brand promise and translate it into the marketplace
• New models of collaboration between brands and retailers for innovation and mutual product demand
• Packaging trends, what matters, what will pop off the shelf?
• Create brand meaning and communication through design
• Elevate your brand equity by advancing value and design
• How you can rise to the challenge of what’s next for your brands and your consumers
Hear real-world case studies from Target, Safeway, Kraft, Sears, Victoria Secret, McDonald’s, Walgreens, The Hershey Co., L.L.Bean, Meijer Stores, Ace Hardware, Philips, Sam’s Club, Office Depot, and more. See speaker list.
Download the brochure for full details. Register by Friday, June 18 and save $300.
THE CATEGORY LEADERSHIP CONFERENCE
what matters, what’s next on shelf
September 27-29, 2010 • Hotel Sax • Chicago, IL
The Category Leadership Conference features next generation category strategies to help brand and retailers revitalize the shelf, awaken sleepy categories, incorporate private labels and reinvigorate sales. Today’s shoppers have different needs by category, by channel, by store. This isn’t your category management event from the 80′s, 90′s, or even last year, this is the event to keep your shoppers coming back for more.
Key deliverables for 2010:
• Link category planning and category performance to allow retailers to understand key measures that drive performance for their store
• Practical toolbox to improve your sales
• Align with your retailers and adapt to their needs
• New models of collaboration that provide value to shoppers
• Boost marketing and sales performance with new technologies including social media, virtual shopping platforms and more
• Leverage a fusion of category leadership and shopper marketing to remain relevant and competitive
Retail leaders from The Coca-Cola Company, Kimberly Clark, ConAgra Foods, Sara Lee, The Hershey Company, The Kellogg Company, Microsoft and more will share real-life case studies on how best-in-class brands are structured organizationally. See speaker list.
Download the brochure for full details. Register Friday, June 18 and save $300.
Whether you attend one or both, get inspired from our visionary keynotes sharing their perspectives on how to change, evolve and grow:
Implementing Change When Change is Hard
Dan Heath, Author, Switch: How to Change Things When Change is Hard
From Brick to Click, Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-line
Marc Gobe, Author, Emotional Branding
We hope to see you this September.
