The Category Leadership Conference Speaker Spotlight: Marc Gobe, Emotional Branding

An innovative brand design pioneer, Marc authored the bestselling book Emotional Branding: The New Paradigm for Connecting Brands to People. In 2002 he followed up with Citizen Brand: A Treatise on Corporate Responsibility and in 2007 he released Brandjam: Humanizing Brands Through Emotional Design. Marc’s books champion the role of design and creative collaboration in building successful brand innovation that taps the roots of human emotion. In Emotional Branding Sergio Zyman, then the CMO of Coca-Cola is quoted saying, “Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca-Cola company from nine billion to fifteen billion cases a year.”

Marc’s biography courtesy of Emotionalbranding.com

Join Marc and other amazing speakers at The Category Leadership Conference – September 27-29, 2010 at Hotel Sax in Chicago. Download the brochure for more event details.

Marc will be presenting, “From Brick to Click, Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-line” at 8:30am, Wednesday, September 29th.

About the presentation:
Retail is but a platform for people to engage in a sensoral way with brands. The dialogue is happening off – shelves. With the help of technology the consumers are in the driving seat, able with a cell phone to compare prices, review promotions, ask their friends for advice or order online for a better offer. Retail needs to be part of this conversation to compete and leverage their teams to respond.