The Private Brand Pulse: Vickie VanHurley, Ph.D. and Gregg Keeton, Meijer
Leading up to The Private Brand Movement event next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. First in our series are Vickie VanHurley, Ph.D. and Gregg Keeton.
Vickie has been a graphic designer & illustrator for over 25 years. She serves as a graphic design professor (Southern Illinois University, University of Kentucky, Michigan State University) for over 11 years. Vickie earned her Ph.D. from Michigan State University (research focus: packaging design as the new advertising-does packaging design influence consumer purchase intent?).
Gregg Keeton is a 35 year graphic design veteran with 25 of those years spent as a packaging designer for Meijer. Gregg is a graduate of University of Kentucky with a BS in advertising and art and a graduate of Kendall College of Art & Design, Ferris State University.
Gregg and Vickie will be presenting “May the [Brand Building] Force Be With You!” with Vickie VanHurley on Tuesday, September 28th at 1:30pm as part of our Design track session.
Learn more about The Private Brand Movement – download the brochure today!
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Kroger grocery stores debut private brand beauty line
USAToday.com reports that United States grocery retailer, Kroger has expanded its private brand beauty line, called “Mirra.” Kroger says it’s had double-digit percentage increases in sales during the slow, almost-quiet roll-out of the Mirra beauty line that began last October, according to TimesUnion.com.
The Private Label Manufacturers Association says overall, store brands last year hit new highs of 23.7% of items sold in U.S. supermarkets, 18.7% of sales and $55.5 billion total sales. Store brands accounted for 15.7% of health and beauty products sold in supermarkets, said the trade group, using Nielsen Co. research.
Kroger‘s definition of Mirra – mirra™ combines quality, natural ingredients with the latest science to meet 3 different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out.
What do you think of Kroger’s move into private brand beauty? With it’s success, will we see other grocers expanding their private brand offerings?
Learn private brand secrets from Target, Safeway, Meijer Stores and more at The Private Brand Movement // September 27-29, 2010 // Hotel Sax – Chicago. Visit the website to download the brochure, check out the excellent speaker line-up and register for this premiere event!
Target Presents Their UP & UP Strategy at The Private Brand Movement
Join Annie Zipfel, Director of Owned Brands at Target and other top retail and national brand leaders as they share their journey reinventing their brand strategy, packaging and design to be more relevant to today’s new consumers. The Private Brand Movement unites brand and retail strategists who are embracing the change in consumer brand preference, accepting store brands as unique brands.
“It’s not about brands vs. retailers.
It’s about working together to help the retailer stand out from their competition.”
-Christopher Durham, Blogger in Chief, My Private Brand
The Private Brand Movement
September 27-29, 2010
Hotel Sax – Chicago
Download the Brochure
The Re-launch of UP & UP: Moving from a Label to a Brand
Annie Zipfel, Director of Owned Brands, TARGET
Target’s core brand mission is to help its customers “Expect More, Pay Less.” The recent recession caused changes to consumer habits and Target took this opportunity to rebrand their store brand household products. During this session you will learn what led to the packaging design, the strategy behind the design that removed the traditional bulls eye logo and the new name – Up & Up. Key takeaways from this session include:
• Developing a customer-centric strategy across the design, marketing strategy and brand communication strategy.
• Using a customer-centric approach to rebranding.
In addition to Target you will hear real-world case studies from Safeway, Kraft, Sears, Victoria Secret, McDonald’s, Family Dollar Stores, The Hershey Co., L.L.Bean, Meijer Stores, Ace Hardware, Philips, Sam’s Club, Office Depot, and more. This isn’t just a conference, it’s a catalyst for collaboration. Come together with your industry peers to share, learn, debate and co-create the future of private brands at retail.
Register today to secure your spot.
We look forward to seeing you in Chicago!
Cheers,
The Private Brand Movement Event Team
Don’t forget – -Join our LinkedIn group for exclusive discounts to attend!
How National Brands & Store Brands are Winning at Retail
Calling All Retailers & National Brands…. This is one event you cannot afford to miss. The Private Brand Movement brings you the latest case study presentations to provide real stories of how key players are achieving resounding success standing out at retail.
“It’s not about brands vs. retailers.
It’s about working together to help the retailer stand out from their competition.”
-Christopher Durham, Blogger in Chief, My Private Brand
Retailer Perspective
Modernizing a Brand Image: Strategizing and Designing the Path to Success
- Kim E. Coovert, Brand Manager, Own Brands Food and Drug, SEARS HOLDING
In this session, you will travel along Kmart’s journey towards a complete rebranding effort in their Pantry and Drugstore. You’ll learn how they are developing branding strategies, exiting a current brand, launching a new brand, updating product assortment and redesigning packaging. These actions along with a newly created own brand focus and marketing strategy are all designed to align with the needs of their core consumers. The key lesson is that it’s never too late to leverage your strengths and modernize your brand.
National Brand Perspective
Package Redesign with Your Retailer in Mind
- Kit Hughes, Art Director, PHILIPS
Ultimately the goal of brands is to sell more and help their retail partners sell more. In this session, you’ll hear how Philips has worked with Best Buy to redesign their packaging. Learn how Philips forged a distinct partnership with their retailer by understanding their retail strategy as well as their unique customer base to drive the redesign package strategy.
Download the brochure to see the agenda.
Private brand isn’t a trend. Join your industry peers to share, learn, debate and co-create the future of private brands at retail. Register today to secure your spot.
We look forward to seeing you there.
Private label milk competition hits Dean Foods
Cattlenetwork.com reports that Dean Foods, the largest United States dairy processor has reported a second quarter drop in dairy sales thanks to the ongoing recession; however, much of the 30% drop is directly related to competition from private labels. According to the report, Dean Foods sells private label products through its WhiteWave-Alpro unit, which accounts for only about 15 percent of overall sales. Fresh Dairy Direct-Morningstar, which includes branded milk, accounts for about 85 percent of sales.
During the 52 weeks ended July 11, private label sales of skim or low-fat milk at U.S. supermarkets, convenience stores and other mass-market retailers totaled $4.47 billion, or 56 percent of total sales, according to Symphony/IRI Group, a Chicago-based market research firm. The figure does not include Wal-Mart Stores.
Read the rest of the report here.
What do you think will be the next move for Dean Foods? Will we see them partnering with other retailers or expanding their private label portfolio?
Make sure you’re ready for the continued success of private labels and brands. Join us at The Private Brand Movement, this September 27-29 at Hotel Sax in Chicago. Learn more by visiting our website and downloading the brochure.
Are traditional grocers losing the private label battle?
Packaged Facts has released a new report that claims non-traditional retailers like Whole Foods and Trader Joe’s may be winning in private brand. According to NACSonline.com, the report reveals that traditional supermarkets and grocery stores are losing private label market share to alternative stores, with compound annual growth rate (CAGR) among traditional food and beverage retailers a modest four percent between 2005 and 2009. This contrasts sharply with the growth of private label sales at specialty food stores Whole Foods and Trader Joe’s, which grew at a CAGR of 14 percent during the same period. Supercenters Walmart and Target realized CAGR of nine percent, and warehouse stores, such as Costco and Sam’s Club, grew at a CAGR of six percent.
What strategies must traditional grocers take in order to win with private brands and private label? Find out at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago. Join Meijer, Safeway, AHOLD USA and more they showcase real-world case studies about customer-centric brand strategy and models for collaboration, transformation and innovation. Download the brochure and register today!
Whole Foods redesigns prepared foods packaging
Store Brand Decisions reports that Whole Foods and advertising agency Duffy & Partners, are unveiling a unified package design for its bakery products, soups, and its cold and hot foods bars. The packaging features elements of nature including a soft leaf theme and the use of earth tones on both white board and unbleached paper.
So, why the move to unified packaging?
Whole Foods also discovered that good and unified package design drives efficiency. “Whole Foods realized that its strength of supporting regional farms and suppliers was becoming a weakness in maintaining a strong and focused brand,” Duffy wrote on its web site. “Over time, as the company grew, execution of unique local messaging and departmental packaging began to erode brand continuity, and missed enormous production efficiencies.”
What do you think of the new design? Share your background on private brand labels and packaging at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago. Join us as we incorporate strategy, design, innovation and collaboration into this next phase of private brand development.
Consumers see private label brands as alternative
According to a recent article at the Chattanooga Times Free Press, they are seeing many consumers make the decision to by the private label brand. In fact, a recent study stated that 75% of decisions made by consumers at the grocery store has to do with the current economy. This is allowing private label brands to gain consideration in consumers minds. As many as 62% of consumers are trying private label brands, which is leading to as much as $21 billion in savings. Certain items in the Chattanooga area that are gaining private label consumers: milk, yogurt, bread, water and ice cream.
Read the full article here.
