Is it important? YES! I would say you have only a few seconds to capture the eye of a shopper while they are in the aisles. Their eyes go first to the product and packaging then of course to the price. If either of these are off by the slightest bit, the shopper moves on. Agree or disagree?

Packaging is very important to the sales process. Without a well designed and appealing package your product could be the next best thing after sliced bread, but shoppers will pass it by.

Many are moving to private brands such as Duane Reade’s DR Delish. The packaging is clean and inviting.

It looks like it will be a hit, they also tie in New York City into the branding story and shoppers in NYC are sure to notice.

What if you have an unusual product like Swiffer - by Procter & Gamble. Reading a recent article from the Shopper Insights Blog; Tim mentions how Procter & Gamble repackaged the original boxes into a more visually impactful product and also expanded the Swiffer product into a multi-product line taking up lots of shelf space at locations such as Walmart.

This is a great example of how using shopper insights can improve both a product, packaging and the overall experience for the shoppers. Now they need to hold a contest offering free xxxxxxx in exchange for user generated content (UGC) online and they would have millions of testimonials to also support the product.

Where NEXT & BEST Practices are Created.

Entering its 11th year, the Shopper Insights in Action Conference has become the industry’s destination for deeply understanding shopper behavior. With the most comprehensive agenda, the event covers the full shopper continuum from creation to the application of insights.

Join hundreds of brands, retailers and key industry players to explore the latest techniques, technologies and strategies for activating insights to impact the shopper through their path to purchase. Find out more click  here