Shoppers changing habits after food safety recalls
In a new survey released by Burson-Marsteller and Penn Schoen & Berland Associates, they say that nine out of every 10 US consumers have read or heard about the food safety recalls within the past few months. And as a result, 1/4 of consumers will change their buying habits. Those companies with strong brand awareness will more likely fare better throughout the food scare. For more information, read the article at Retailer Daily.
Read more from Burson-Marsteller, Buying habits, Consumers, Food recalls, Food safety, Penn Schoen, Retailer Daily, Shopper 360
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