Regional C-store makes private brand Nice N Easy

The Northeastern chain convenience store, Nice N Easy has released their own line of private brand offerings. CSNews.com reports that in 2008 the Nice N Easy Founder and President John MacDougall gave his team the direction to explore expanding the chain’s private label offering, as several market research firms pointed to the growth of private label due to tough economic times and the items’ evolution “from being absolute junk to being quality products that people are buying, and not just to save money,” Jared Sturtevant, director of category management for Nice N Easy.

The report noted that within the past year, the chain has rolled out four new private label lines. Also, “Anything we consider adding to our private label portfolio has to mimic a fast-selling existing item, and has to have the potential to contribute something to our brand, and certainly can not detract from our image,” said Sturtevant on the selection of these four product categories as private label candidates.

Check out the rest of the article for more information behind Nice N Easy’s strategy toward private label.

CSNews Exclusive: Nice N Easy Tackles Private Label With Ease