Product packaging afterlife is import to customers

Every three out of four consumers believe that it is important for a product’s packaging to be recyclable. While sustainability of a package may not be a key selling point for consumers, it is one important factor that can alter their decision. Other key factors that weighed in on green packaging in consumers minds: recycled content (67 percent), refillable containers (63 percent), containers that are reusable for other purposes (60 percent) and compostables (51 percent).

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