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4
Oct

This Week in Shopper Insights: 9/29/14 – 10/3/14

How Consumer Choice is Impacting Marketing Strategy: Consumers are embracing control and looking for better options

English: Samsung Logo Suomi: Samsungin logo

English: Samsung Logo Suomi: Samsungin logo (Photo credit: Wikipedia)

Yogurt and Phones: Chobani and Samsung are using NYC’s Soho for experimental stores

Tackling Their Mobile To-Do Lists: Amazon, Wal-Mart, Peapod share how they handle mobile mobile priorities

Cereal Displays: Picking the right Display to peak interest

Why “Bendgate” Won’t Kill the iPhone: Bending will be nothing but a memory when Apple Watch Launches

RadioShack is Trying to Fix its Problems How? With Toys of course

ScanLife Consumer Behavior Survey Reveals Mobile Info: An Infographic

 US Consumers’ Behavior: Least Sustainable Globally but at least we re concerned (61%)

Snacking to Replace Meals? 45% of 30,000 consumers already do this

Are Tablets as Mobile as Smartphones? via Adweek

Rewarding Shoppers for Paying Full Price: Fashionism will reward you for shopping at full price

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

1
Oct

Webinar Encore: Kantar Retail & TNS on Shoppers Behaving Badly

Play it again, Sam! If you missed our Shoppers Behaving Badly webinar presented by Richard Tolley, Director & Consumer and Shopper Lead at Kantar Retail Europe and Lee Smith, Global Director, Retail and Shopper at TNS, explaining what happens along the shopper decision journey and give key insights into why their behaviour is not always what you want, here’s your chance to pick up what you missed.

Shoppers behaving badly SIA conference webinar 24 September 2014 2

 

 

 

 

 

 

 

 

 

 

 

 

 

Explore:

• how shoppers really make decisions
• the implications for shopper marketing
• how to drive a return on investment

27
Sep

This Week In Shopper Insights: 9/22/14 – 9/26/14

3/4 FCMG Launches Fail Within a Year: 4 Rules for Innovation Success

How does US omnichannel development stack up against European retailers’ drive towards omnichannel innovation?

Five FMCG brand campaigns that prove digital works

Second screen purchasing is gaining serious traction. OOH is a new point-of-sale for online retail brand

Shopper MarketingPlanning For A Digital Future: CPG Companies Must Adapt or Lose Market Share

Several distinct e-tailing business models are jostling for the attention of shoppers and investors

Mobile Advertising Fraud: Avoiding Bad Bots

4 Keys to Unlock The Value of Mobile: Pay Attention to Mobile Identity

Symbolic Power of Emptying Your Pockets:  How even feeling like you have less makes you more stingy

How Macy’s Gets New Hip Customers Through Innovation

Would a “Buy” Button on Twitter Work? Exploring a new way to reach customers and speed up the purchase path

The Death of Strategy? 7 Reasons the end may be closer than you think via Forbes

2V Launches a Second Screen and Brand Management App: social tools, polls, news articles, filtered social chats and more

American Eagle In-App Merchandising Key Element In New Strategy: Trying to recover from the past few quarters

Neuroscience: You’re doing it wrong, stop looking for magic tactics

 How to use Technology to Build Trust and Form the Basis for Supplier-Retailer Collaboration

Young people have high expectations, and any brand that gives off the slightest signal of “fake” will quickly be identified.

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

 

 

 

24
Sep

Emart Reinvented: Transformation to a World-Class Retailer

After years of leadership in its home market, and being called the “Korean Walmart,” Emart is pushing hard to become recognised as a world-class retailer in its own right. With an eye toward a brand invention and retail format development, Emart created three stand-alone retail stores:

  1. Matrix, a specialty consumer electronics store;
  2. Molly’s Pet Shop, a high-end pet store/pet hotel; and
  3. Emart Traders, a warehouse-style store

In video interview from the 3rd International Shopper Insights in Action Event in Prague, Andres Nicholls, Partner, PROPHET, discusses the keynote, Emart Reinvented: Transformation to a World-Class Retailer, offering an inside look at the development of these retail stores, leveraging segmentation data and engaging the Korean consumer to create compelling and differentiating retail experiences.

The International Shopper Insights in Action Event is the most integrated, cross-market shopper agenda focused on strategy and activation. Details on how to join us for the 4th Annual International Shopper Insights in Action Conference, taking place on 3-5 November in Edinburgh can be found here.

 

18
Sep

This Week in Shopper Insights: 9/15/14 – 9/19/14

The Value in Measuring the Immeasurable: In-Store Customer Experience

Understanding the Shopper Journey in The Moment: Is it Better?

Creating a Lasting Bond With Shoppers: Recognizing Bumps vs. Bonds

Omnichannel Shoppers: They are the best and worst shoppers out there. Also a better definition of what “omnichannel” means.

Consumer Psychology Matters in Content Marketing: Consumers are smarter and more informed than ever, making marketing harder

Urban Outfitters in Pasadena, California

Urban Outfitters in Pasadena, California (Photo credit: Wikipedia)

20 Ways to Make Content More Sharable

Landing Page Design: Using psychology to improve yours

Instacart: Speeding up online grocery shopping with new partnerships

 

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

 

 

 

17
Sep

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1tWAQzr

The Media Insights & Engagement Conference is the industry’s must attend event for next generation research & engagement strategies helping you overcome challenges and decipher the future of media. Featuring best practices and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL, Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo, Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting, Univision & more. Download the brochure for the full speaker line up:  http://bit.ly/1tWAQzr

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

What’s New for 2015?

  • The State of the Industry: Deciphering the Future Keynote Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP, Media Research & Insight, Warner Bros
  • A Call to Action for Millennials: Boost Your Skill Building and Professional Development Master Class facilitated by Tom Ziangas, SVP Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
  • Rising Stars vs Experienced Leaders Interactive Session, giving an inside look at the power of both rising stars and experienced researchers as they try to tackle the issues the industry faces today.
  • Uncover the Changing Face of America and what it means for your viewership with insights from Marilyn Stephens, Data Dissemination Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing & Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele Meyer, VP, Network Research, Univision
  • The Media Insights & Engagement Case Study Competition & Awards. Submit your innovative, results-driven research methodologies and applications to be reviewed by our judges. Winners will be announced at the event!

And much, much more!

Download the conference brochure for the complete program: http://bit.ly/1tWAQzr

Join us in February to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape to accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard rate. Register today: http://bit.ly/1wwmjzg

All the Best,

The Media Insights and Engagement Conference Team

@_MediaFusion

#MediaInsights15

digitalimpactblog.iirusa.com

 

16
Sep

Global shopping stats: Trends in Germany, Italy, Spain & More

PeopleShop is a 2013 Leo Burnett Group study that illuminates how people shop differently around the world. This global research study explores the attitudes, behaviors and habits of more than 13,500 shoppers in seven different North American and European market segments including Canada, France, Germany, Italy, Spain, the United States and U.S. Hispanics. 

16
Sep

2014-15 Food Trends: Pass the Guava, Mango, and Chorizo Por Favor

While the country excitedly shops for Pumpkin laced and themed products this fall,  we look back at the McCormicks’ global team of  chefs, culinary professionals, trend trackers and food technologists forecast of 5 powerful trends that demonstrate a growing craving for more diverse and global flavors and how they’re doing.

You may recall how the “success of the Starbucks lattes prompted a flood of pumpkin-flavored fare, including Pinnacle brand pumpkin-pie vodka from Beam Suntory Inc. and pumpkin-spice Jell-O from Kraft Foods Group Inc. McDonald’s began selling its pumpkin lattes last year, while Dunkin’ Donuts has added pumpkin flavors to muffins, doughnuts and coffees. The Quaker brand will offer a pumpkin and spice flavored instant oatmeal and General Mills Inc. will sell a half-dozen pumpkin-flavored products this season, including Betty Crocker cookie mix, Pillsbury cinnamon rolls and Yoplait yogurt. Even pets are joining in, with Nestle SA’s Purina touting the ingredient in its new dog chow.” via Bloomberg

Back in 2010,  it was McCormick  who spotlighted pumpkin spice as a hot new holiday flavor , this year they shared these emerging flavors concepts:

mortar-and-pestle-436885_12801. Packing the Heat

 

  • Guajillo
  • Chile de Arbol
  • Tien Tsin
  • Aji Amarillo

From mild to blazing, bold and brave.

2. Masala Goes Mainstream

  • Kashmiri Masala
  • Paneer Cheese
  • Jalfrezi

 

3. Simple & Natural

 

  • Tea
  • Noodle
  • Cilantro/Coriander

 

4. Viva Mexico

 

  • Chamoy
  • Tomatillos
  • Recados

 

5. Brazil’s Carnival

  • Guava
  • Cassava
  • Tempero Baiano
  • Black eyed Peas

Some other trends others are keeping an eye on for 2015:

  • Global cuisine made local – the pairing of foreign dishes and home grown food
  • Less is more – Minimalist, fresh, simple
  • Whole and Big: using more of an animal, airy, puffy food
  • Rustic – Authentic, unstyled comfort food is in vogue

What I find interesting about a few of these is they speak to culturally specific cuisine profiles that tend to be freshly prepared and very flavorful because of the use of spices and herbs.

As people become more and more conscious of what they intake and how it impacts their health, we’ve seen this trend of fondly recalling our grandmother’s cooking but wanting more and more convenience. Yet there is this reverence, a nod to this craft of making good, nutritious food that is delightful.

Companies like Lays and General Mills, have introduced an array of new flavor offerings such as Progresso’s (MSG-free) Traditional Creamy Roasted Chicken Soup with Herb Dumplings , Creamy Tomato Soup with Bacon and Cheese,  Creamy Chicken Alfredo with Pasta, Light Savory Beef Barley Vegetable Soup, Tuscan-Style White Bean Soup and Southwestern-Style Corn Soup with Potatoes & Peppers, and Lay’s crowdsourced Wasabi Ginger, Cappucino, Cheddar Bacon Mac & Cheese, and Wavy Mango Salsa Chips.

Meanwhile Campbell’s is kicking off the upcoming NFL season with a lineup of 5 new hearty and comforting Chunky soups: Pub-Style Chicken Pot Pie, Sausage & Pepper Rigatoni, Beer-n-Cheese with Beef & Bacon, Jazzy Jambalaya and Mushroom Swiss Burger.

 

 

ABOUT THE AUTHOR

 

Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

12
Sep

This Week In Shopper Insights: 9/8/14 – 9/12/14

This is a selfmade image from the english wiki...

This is a selfmade image from the english wikipedia. The photographer has uploaded it as GFDL (Photo credit: Wikipedia)

Coborn’s Inc. to add 24 hour superstore where you can buy alcohol, wash your car and do grocery shopping all at once

Tips for relevance in physical stores during a digital age

Talbots is replacing their merchandising and inventory management systems

National Mango Board (yes that’s a real thing) finds insights on consumer behavior through their research.

79% of shoppers reported that instant gratification is the reason they shop in-store vs. online.

P & G shedding the dead weight by ditching 100 brands.

Poshmark launches PoshMatch, the first social merchandising engine.

Kantar’s New study Shows Retailers Seek Insights-Driven Partners

Wal-Mart bails on Apple’s New Mobile Payment System

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

 

 

 

 

 

 

 

11
Sep

Visa Canada Shares How to Improve Consumer Understanding with Strategic Insights

“All insights are strategic; however it’s their application to a specific opportunity that makes them meaningful and impactful.”

That’s according to Derek Colfer, Head of Mobile Innovation, Visa Canada, and featured speaker at Consumer Insights Canada. Every product that Visa Canada develops is created by looking through the lens of the consumer, a shining example of using insights for smarter decision making – the key theme of our event this September.

Consumer Insights Canada

September 29-October 1, 2014

The Ritz Carlton

Toronto, Ontario

Canada

In his session, Mobile NFC Payments: Canadian Opportunities, Derek will reveal how mobile payments have substantially grown in the Canadian market, and how Visa Canada has positioned themselves to be a world leader in NFC payments. He’ll also share the 5 things you need to know about NFC payments. If you’d like to hear more from Derek, check out his full interview with the Consumer Insights Canada team here: http://bit.ly/1qAcvAo

In addition to Visa Canada, you’ll hear research and insights leaders from General Motors, Coca-Cola, Kraft Foods, General Mills Canada, MasterCard, Nestle USA, Colgate Palmolive and more. Whether you’re looking to break into the market for the first time, or just deepen your relationship with Canadian consumers – this is your must-attend event.

For complete program details, download the full agenda here: http://bit.ly/1qHmq6d

Mention code NACI14BL & Save 15% off the standard rate. Register today to secure your spot:  Register today: http://bit.ly/1s38oNU

Cheers,
The Consumer Insights Canada Team

@TMRE

#CICanada

themarketresearcheventblog.iirusa.com

P.S. Have a team member interested in attending FEI Toronto? Email Kacey Anderson at kanderson@iirusa.com and mention code INSIGHT14FEI and both you and your colleague will save 20% off the standard rates!