Nielsen on The State of the African-American Consumer
"The State of the African-American Consumer" is the first of three new annual reports attempting to provide a fairly complete picture of the African-American consumer released by Nielsen.
Key findings in the report include:
Consumer
African-Americans may spend less on each shopping trip, but they make the most trips – 167 – annually of any other group.
African-Americans in higher income brackets, spend 300% more in higher-end retail grocers, more than any other high income household.
African-Americans over-index on purchases of health and beauty products, household cleaning items, clothes, food and electronics to name a few.
OnlineDuring July 2011, there were 23.9 million active African-American internet users.
African-Americans are 30% more likely to visit Twitter.
Top online purchases for African-Americans in the last six months included:
Airline tickets/reservations
Hotel reservations
Any clothes/shoes/accessories
Women’s clothes/shoes/accessories
Men’s clothes/shoes/accessories
MobileAfrican-Americans use more than double the amount of mobile phone voice minutes compared to Whites – 1,298 minutes a month vs. 606.
African-Americans send/receive on average 907 text messages.
33% of all African-Americans own a smart phone
For a full copy of the report, visit www.nielsen.com/africanamerican or www.nielsen.com.