Navigating the Pitfalls of eCommerce vs. B&M Stores

I recently read an article on the 6 Common Pitfalls Of Brick-And-Mortar Shopping, which are according to the author; impulse buying, price bias, limited access to information and product details, nonexistent negotiation and price flexibility, acess to fine print, and pressure to buy.

Instantly, it made me think of this spoof video from Google Analytics which parodies the Online Checkout by turning it into an in-store experience.

With the converging, blurring lines between online/offline and the in-store experience meeting head-on with technology, it seems that the more you marry the two and leverage the advantages and pitfalls of both to create a seamless experience for a shopper no matter where they buy from – the better off we will all be.

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She is live blogging from Shopper Insights in Action 2012 on July 18 – July 20 2012, in Chicago, IL. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.