Kroger Simplifies Digital Couponing

Brandweek.com reports that Kroger grocery shoppers can load coupons to their loyalty cards prior to their store visits. Kroger, which has been offering some digital coupons for about three years, has rolled out a new service for consumers that puts more than 100 coupons on its Web site for private label and name-brand items. Dubbed the Digital Coupon Center, it’s shepherded by San Francisco-based YOU Technology, which has worked with the chain and various packaged goods marketers on previous Kroger digital efforts, and the current “Summer of savings” sweepstakes and promotion.

If this initiative proves to be a success for Kroger, will other grocery stores follow?

Learn more: Kroger Simplifies Digital Couponing