How will the art of Category Leadership evolve in the next 3-5 years?
We want to hear from category managers and leaders. How will your profession evolve within the next 3-5 years? Will we see an increased awareness in team members, growth opportunities, and a general restructuring of the craft? Simply comment on this post or let us know via Twitter @Shopper360.
You can be a part of this evolution by joining leaders from the industry’s best companies who'll share with you real-life case studies that will add value to your work and help you not only to prepare; but to design what’s next for category leaders. The Category Leadership Conference is a best in class experience for executives to spend two days exploring what matters, what's next on shelf. This event is not a platform for sales, it's a platform for discovery.
The Category Leadership Conference
September 27-29, 2010
Hotel Sax - Chicago
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-Register by Friday, August 27th to save $100 off the standard rates!
Best in class brands and retailers are sharing how-to details on these hot topics:
The Hershey Company – “Actioning Insights: Going from Good to Great through Cross-Functional Teamwork”
Sara Lee – “Develop Category Leadership Competencies: Keys to Behavior Change”
Diageo North America – “The Journey in Putting Shoppers First”
Barilla USA- “Category Management and Shopper Insights Defined! Align, Design, Mine and Cosign for Success”
Del Monte – “10 Mistakes to Avoid as a Category Leader”
Ace Hardware – “Strategic Clutter: Putting Product that Sells A Lot Where People Are A Lot”
The Kellogg Company – “Rewriting the Rules of Category Management and Shopper Insights using Virtual Shopping”
Kimberly Clark – “Mom-Based Category Management: Better In-Store Programs Based on Insights from Moms”
The Coca-Cola Company, ConAgra Foods, Sara Lee, Golfsmith International – “Next Generation Category Enables”
Microsoft – “The Art of Collaboration: How Retailers Can Partner to Form Deeper Consumer Connections”
Burt's Bees – “So You Have Distribution, Now What? Shopper Insights to Accelerate a Growth Category”
For more highlights on the program, view the agenda.
Don't miss this opportunity to take category management to the next level.
Register by Friday, August 27th and save $100.
The evolution starts with you, we look forward to meeting with you in Chicago.
Cheers,
The Category Leadership Conference Team
Can’t wait to connect? Join us today in the Category Management and Shopper Insights subgroup, Category Management Leaders
Category management leaders revolutionize today’s shopping economics to improve category growth and develop the most profitable, productive mix of store and national brands. The Category Management Leaders subgroup brings together category managers, developers and other retail activation executives from across the aisles to discover, network and create the best value for shoppers and stores.