From Private Label to the Private Brand Movement

Private label, signature brands, store brands, private brands, consumer brands … vary by name but share the same objective … to drive differentiation, customer loyalty and increase margins at retail.

What does this mean for you?
From the producers of FUSE and Shopper Insights in Action comes the 2nd annual Private Brand Movement, an unprecedented gathering of brand and retail strategists who are embracing change and revolutionizing retail. We are excited to present you with the first preview of the 2010 event.

Retailers are stepping out of brand shadows in every way, creating new branded products that have their own brand equity. This event will unite the powerhouse retailers and best-in-class national brands that are rising to the challenge of delivering on consumer needs.

Top retailers and national brands will take the stage to share their journey of reinventing their brand strategy, packaging and design to be more relevant to today’s new consumers. Conversations focus on new models for collaboration, transformation and innovation.

Hear real-world case studies from Target, Walgreens, Safeway, Kraft, Sears, Victoria Secret, McDonald’s, Family Dollar Stores, The Hershey Co., L.L.Bean, Meijer Stores, Ace Hardware, Philips, Sam’s Club, Office Depot on how they are developing a customer-centric brand strategy to fuel design, marketing and brand communications.

This isn’t just a conference, it’s a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail.

We look forward to seeing you there.

Breaking: Special Early Bird Discount expires May 21st!
Register today and save $400 off the standard & onsite rate.

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