Find out how Meijer is embracing the Private Brand Movement

Where is private label (private brand) headed? Find out how it has dramatically changed and will continue to change the retail landscape at The Private Brand Movement. For the first time, hear directly from top retailers and national brands when they share their real stories, back stories and plan for the future. Download the brochure to see the agenda.

“Design-wise, I know that at Meijer, when I started over 25 years ago here, we tried to emulate the national brands then we moved to our own look with the national brand colors and now we’ve changed over to our own look and our colors and even coming up with our own catchy titles of what the product is called and I think that more and more retailers are going to that.”
– Gregg Keeton, Designer, Meijer

Hear more about Meijer’s private brand design strategy at on Tuesday, September 28 at The Private Brand Movement.

May the [Brand Building] Force By With You!
Gregg Keeton, Designer & Vickie VanHurley, Ph.D., Packaging Design Supervisor, MEIJER

The Meijer own brand packaging design team has adopted a phrase from Daniel Imhoff, “Packaging is the skin of commerce. It both stimulates and simplifies the purchasing process” (2002). As a result, Meijer views own brand packaging design as an important branding and selling tool. Learn the challenges and triumphs during our transformation from a design team to a brand-building design force. The Meijer own brand packaging design team does more than design packaging, it builds brands through design! During this session you will learn:

• The importance of a unified, creative team approach
• How to navigate smoothly and successfully to influence brand decisions based on/supported by design.

Plus check out our interview with Gregg and Vickie

In addition to you will hear real-world case studies from Family Dollar Stores, Target, Safeway, Kraft, Sears, Victoria Secret, McDonald’s, Walgreens, The Hershey Co., L.L.Bean, Office Depot, Ace Hardware, Philips, Sam’s Club, and more. See speaker list.

This isn’t just a conference, it’s a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail. Register today to secure your spot.

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