With social media exploding and consumers skipping commercials more than ever, how has the consumer path to purchase changed? The “new traditional” consumer watches TV, shops and chats online at all once – what’s the best way to spend your media and marketing dollars?

We’re pleased to announce The Audience Measurement Event, brought to you by the same producers as the Shopper Insights in Action Conference. Just like it’s flagship sister event, The Audience Measurement event is focused the actionability of understanding and translating consumer media consumption.

Featured sessions include:

• FACEBOOK – Measuring Paid, Earned and Social: From Reach to ROI
• CONAGRA – An Integrated Approach: Taking Your Brand to the Consumer: Content and Measurement
• KIMBERLY CLARK – Formalized Learning Plans…Aligning Strategies to Accelerate Growth
• KRAFT – Listing is the New Asking: How to Use Social Media Listening for Insights

Plus keynotes include:

• FAMED COGNITIVE SCIENTIST – Deb Roy – Closing the Gap between Social & Mass Communications
• RENOWNED NEUROSCIENTST, David Eagleman – Emotion, Motivation and Reputation: What Matters to the Mind of the Consumer
• CONSUMER PSYCHOLOGIST – Kit Yarrow – Media and the Millennial Mind

For more information on the event, download the event agenda here.

Measuring sub-conscious, emotional responses can make all the different to brand loyalty and buying decisions, that’s why we’ve bringing together the best minds from across the industry to learn, explore and exchange new ideas.

As a reader of the My Shopper 360 blog, when you register to join us May 21-23, 2012 in Chicago for this event and mention code AM12BLOG to save 15% off the standard rate!

Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.

Objects in Mirror Are Closer Than They Appear

Wednesday, January 25, 2011,

1:00PM - 2:00PM EDT

Register today: Mention priority code: MWJ0015-LI

Attendees will learn about: 

• Social Media Listening:
• Gamification:
• CrowdSourcing of New Products/Services:
• Neuromarketing:
• MROCs:
• Mobile:
• The Impending Facebook and Google Invasion:

We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!

Attendees will learn about: 

·         Social Media Listening:

·         Gamification:

·         CrowdSourcing of New Products/Services:

·         Neuromarketing:

·         MROCs:

·         Mobile:

·         The Impending Facebook and Google Invasion:

We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!

Register today!

Key findings in the report include:

Consumer
African-Americans may spend less on each shopping trip, but they make the most trips – 167 – annually of any other group.
African-Americans in higher income brackets, spend 300% more in higher-end retail grocers, more than any other high income household.
African-Americans over-index on purchases of health and beauty products, household cleaning items, clothes, food and electronics to name a few.

OnlineDuring July 2011, there were 23.9 million active African-American internet users.
African-Americans are 30% more likely to visit Twitter.
Top online purchases for African-Americans in the last six months included:
Airline tickets/reservations
Hotel reservations
Any clothes/shoes/accessories
Women’s clothes/shoes/accessories
Men’s clothes/shoes/accessories

MobileAfrican-Americans use more than double the amount of mobile phone voice minutes compared to Whites – 1,298 minutes a month vs. 606.
African-Americans send/receive on average 907 text messages.
33% of all African-Americans own a smart phone

For a full copy of the report, visit www.nielsen.com/africanamerican or www.nielsen.com.

Social Media & Apps expected to intensify.

Affluency: Three Trends to Watch for 2012

Technology Trends: 2012 is likely to see smartphones transformed into electronic wallet but not without retail support.

What flavors will entice consumers in 2012? Think ethnic fusions, ‘authentic' spice blends and exotic fruits.

JWT's “10 Trends for 2012

Over 10,000 working hours and more than 1500 women worldwide were involved in a unique research study, which analyzed female tech-preferences and how to best embrace these insights within product development.
This masterclass will present the results of a 3-year design research program called "female interaction" co-financed by the Danish Governments program for user-driven innovation - a cross disciplinary project bringing together scientists, designers and innovation experts from 3 leading tech companies: Bang & Olufsen, GN Netcom and Danfoss.

In this Webinar, you'll learn:

• Womenomics Trends Data: Female business insights and the innovation potential overseen in the (tech) industry
• Made by Men, Bought by Women:  How does a  female's approach to technology differ from a male's?
• Female Interaction Principles for Making the Female Tech Approach Operational:  Go beyond pink
• 4 Female Tech User Profiles: Ways to avoid stereotypic gendered thinking and tools to enhance user focus
• Case study Illustrating Potential for User-experience Innovation: How  to redesign a specific tech-product (a mobile headset from Jabra) based on insights from female values and a female approach to technology
• Female Innovation Strategy Outline: How to meet the preferences of the female users and consumers through innovative research & design process

Presenter:  Klaus Schroeder, Design-Director & Partner, Head of Female Interaction Research

Space is limited! Register today!

Details Date: Wed, Jan 11, 2012 

Time: 12:00 PM EST 

Duration: 1 hour 

Host(s): Front End of Innovation 

RSVP on Facebook and invite others.
Klaus Schroeder is design director and partner at design-people.dk – an international Danish design consultancy specialised in advanced interaction design. Klaus Schroeder holds a Master degree in Industrial design from Hochschule für Bildende Künste, Braunschweig. Klaus combines successful and award winning international design results for the industry with research in the field of interaction and user-experience design and he serves as lecturer and an appointed examiner at different Design Schools.
As head of the 3-year long ”Female Interaction” design research project, co-financed by the Danish Government’s program for user-driven innovation, Klaus Schroeder has become an authority within the field of gendered innovation and gender specific design and has advised both in the United Nations and the European Union.