2Sep/100
EZFace allows customers to virtually try on cosmetics in-store
Customers looking to try a new shade of lipstick are now able to try on any shade in the store before they make their purchase. Boots stores in the U.K. and a handful of Walmarts in the United States have unveiled EZFace that allows shoppers to take a picture of themselves and then virtually try cosmetics before they decide to purchase, reports CNET.
What other ways could retailers use this technology to help their customers with in store purchases? Will we see this technology expand through European and North American stores?