eStore Featuring P&G Launches for U.S. Shoppers
Proctor & Gamble in partnership with PFSweb has launched an online shopping destination, the eStore, created with shopper insights to provide a premier online retail site with the goal of offering new and better ways to shop online for household, beauty and grooming products, focusing on P&G brands.
In the press release, the eStore’s main function is to act as a “living learning lab” for developing e-commerce innovation to win with shoppers. Shopper insights will continue to be a strong influence in the eStore’s ongoing development to help deliver tools, features and expertise that are great for consumers and also create value and sales.
To help improve consumers’ online shopping experience, the eStore launches today with the following features:
* “Brand Shop” pages: the eStore features home pages or “Brand Shops” for consumers’ favorite P&G brands, making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs.
* Superior Shopper Service & Tools: the eStore offers innovative service options and tools for customized product selection that consumers can’t get on most on-line shopping sites. From Pampers DiaperSizer to OlayforYou, to our LiveChat product consultants, the eStore brings a new on-line level of service that helps consumers feel confident in their purchase decisions. There will also be a mobile phone application available soon, which will help shoppers purchase their favorite products at the eStore with photos from their mobile phones.
* Social Media Integrations: the eStore partners with social media sites to offer opportunities such as shopping the eStore from the fan pages of favorite P&G brands, like Pantene. More brands will be added to the eStore over the next year.
* Consumer Engagement: The eStore gives shoppers a forum to share feedback on their eStore shopping experiences and provide ideas to improve the site. Shoppers can also post ratings and reviews for P&G products and share tips and tricks for taking care of their family and home at the eStore.
* $5 standard shipping: a flat rate for standard shipping, regardless of quantity or product size.
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