Consumers see private label brands as alternative

According to a recent article at the Chattanooga Times Free Press, they are seeing many consumers make the decision to by the private label brand.  In fact, a recent study stated that 75% of decisions made by consumers at the grocery store has to do with the current economy.  This is allowing private label brands to gain consideration in consumers minds.  As many as 62% of consumers are trying private label brands, which is leading to as much as $21 billion in savings.  Certain items in the Chattanooga area that are gaining private label consumers: milk, yogurt, bread, water and ice cream.

Read the full article here.