C-Stores Partner with VideoMining for Shopper Insights Study

A few of the biggest names in the United State’s convenience store market, 7-Eleven, ampm, Circle K, Sheetz, Cumberland Farms participating in research project are joining with VideoMining in a shopper insights study. According to CSP, the goal of the national study is to develop an in-depth understanding of the shopping process in convenience stores and to uncover innovative opportunities to improve performance. The research will help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of c-store shoppers, the company said.

The syndicated program will rely on VideoMining’s in-store measurement and analytics technology to quantitatively analyze several million convenience shopping trips in 60 stores across 11 major U.S. markets

To learn more about this study, please check out CSP’s original article here.

Hear from Priya Baboo, EVP, Shopper Insights & Strategy of VideoMining at Shopper Insights in Action 2010 this July 11-14, 2010 in Chicago. Join Priya and Kelly Dillion Davis of Food Lion, LLC in their presentation “Real-World Learning Labs for Continuous Innovation at Retail” on Monday, July 12 at 2:25pm.

To learn more about Shopper Insights in Action 2010, please visit our website and download the brochure.