Australia’s changing retail landscape

Australia is behind the US and Europe with retail and customer-centric innovations; however, they might not be for long. Inside Retailing offers a look into the Australian retail market and how they can connect deeply with their customers through in-store marketing and sustainable retailing. But, according to the article, Australia needs to focus first on customer-centric marketing before thinking about in-store innovations and green innovation. POPAI Australia and New Zealand GM, Karen Spear said, “The economic climate has made consumers not just cost-conscious but also focused on every aspect of the shopping experience. The world‟s strongest retailers are responding by becoming more customer-focused in order to deliver a better retail experience for the shopper.”

Australia must take baby-steps to achieve that kind of shopper engagement and focus with their retail stores.

When and how do you think Australia will catch up with Europe and US as far as shopper insights, shopper marketing, in-store marketing and green innovation?

Retail marketing to excite shoppers