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September 23, 2010


A Conversation with Craig Geiger, Director of Category Development at Barilla USA

Craig Geiger
Director, Category Development
Barilla America

Listen to the podcast or Read the Transcript

Craig Geiger is currently serving as the Director of Category Development at Barilla America. During his nearly 7 years at Barilla, he has built the Category Management Organization and infrastructure from the ground up, enabling Barilla to gain pasta category captain partnerships at several leading retailers.

Prior to joining Barilla, Craig worked at Kraft Foods where he was first trained in Best Practices Category Management, and was part of the team that successfully standardized category management tools and approaches across the Kraft, General Foods and Oscar Mayer Divisions.
Born in Chicago, Craig started his career in Sales at Del Monte, moving to Sales Management positions and also into national Sales Planning and Category Management roles over the last 28 years in the Consumer Products Industry.

Craig has been a Speaker in past IIR Conferences, and holds a Bachelor of Science in Business Administration degree from the University of Illinois.

Join Craig for his presentation, “Category Management and  Shopper Insights Defined! Align, Design, Mine and Consign for Success” at 11am, September 28th.

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  1. Mar 10 2011

    A conversation with craig geiger director of category development at barilla usa.. Huh, really? :)

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