Category Leadership Podcast: Craig Geiger, Barilla USA
Leading up to The Category Leadership Conference next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. Today, we have Craig Geiger, Director of Category Management & Shopper Insights, BARILLA USA.
Craig Geiger, Director of Shopper Insights & Category Management, Barilla USA. Craig will be presenting, “Category Management and Shopper Insights Defined! Align, Design, Mine and Consign for Success” on Monday, September 27 at 11:00am.
Listen to the podcast: http://bit.ly/BarillaPodcast
Read the Transcript: http://bit.ly/BarillaTranscript
Podcast: Play in new window | Download
The Private Brand Movement Preview: McDonald’s and Brand Promise
What is your brand doing to articulate it’s promise to customers at every touch point? Find out how McDonald’s uses its brand promise to connect with customers and differentiate the brand across all customer contact points. Matt Biespiel, Senior Director of Global Brand Strategy at McDonald’s will share insights on how to create a singular brand strategy, articulate the brand promise and translate it into the marketplace. You will hear examples of how McDonald’s has led every touch point to ensure they are delivering the brand promise.
Join Matt at 11:30am on Monday, September 27 during day 1 of The Private Brand Movement. Download the brochure to learn more about the amazing speakers and companies joining us this year!
Target to open more in-store medical clinics
Target is set to open five more retail medicine clinics within its stores in Chicago and West Palm Beach. This is will bring Target’s total in-store medical clinics to 36, according to MediaPost.com. The report says that the clinics, which treat patients for routine illnesses and injuries, will be open seven days a week, with no appointment needed. Fees for most services run $59 to $69, but out-of-pocket costs can be cheaper for those with health coverage. A co-payment can be $20 to $40 per visit, depending on health plans. The Chicago Tribune reports that, the Minneapolis-based retail giant launched its first health clinic four years ago but has not been as aggressive as rivals CVS/Caremark Corp. and Walgreen Co., which have opened several hundred clinics in recent years.
Do you think that Target will continue to expand its in-store medical clinics? Ask Chris Borek, Senior Manager, Multi-Channel Interactive Experience at Target when you join him at The Category Leadership Conference, September 27-29 at Hotel Sax in Chicago. Meet Chris and other retail, brand and industry thought-leaders at at this premier event.
EZFace allows customers to virtually try on cosmetics in-store
Customers looking to try a new shade of lipstick are now able to try on any shade in the store before they make their purchase. Boots stores in the U.K. and a handful of Walmarts in the United States have unveiled EZFace that allows shoppers to take a picture of themselves and then virtually try cosmetics before they decide to purchase, reports CNET.
What other ways could retailers use this technology to help their customers with in store purchases? Will we see this technology expand through European and North American stores?
