Find out how Meijer is embracing the Private Brand Movement
Where is private label (private brand) headed? Find out how it has dramatically changed and will continue to change the retail landscape at The Private Brand Movement. For the first time, hear directly from top retailers and national brands when they share their real stories, back stories and plan for the future. Download the brochure to see the agenda.
"Design-wise, I know that at Meijer, when I started over 25 years ago here, we tried to emulate the national brands then we moved to our own look with the national brand colors and now we’ve changed over to our own look and our colors and even coming up with our own catchy titles of what the product is called and I think that more and more retailers are going to that."
- Gregg Keeton, Designer, Meijer
Hear more about Meijer's private brand design strategy at on Tuesday, September 28 at The Private Brand Movement.
May the [Brand Building] Force By With You!
Gregg Keeton, Designer & Vickie VanHurley, Ph.D., Packaging Design Supervisor, MEIJER
The Meijer own brand packaging design team has adopted a phrase from Daniel Imhoff, "Packaging is the skin of commerce. It both stimulates and simplifies the purchasing process" (2002). As a result, Meijer views own brand packaging design as an important branding and selling tool. Learn the challenges and triumphs during our transformation from a design team to a brand-building design force. The Meijer own brand packaging design team does more than design packaging, it builds brands through design! During this session you will learn:
• The importance of a unified, creative team approach
• How to navigate smoothly and successfully to influence brand decisions based on/supported by design.
Plus check out our interview with Gregg and Vickie
In addition to you will hear real-world case studies from Family Dollar Stores, Target, Safeway, Kraft, Sears, Victoria Secret, McDonald's, Walgreens, The Hershey Co., L.L.Bean, Office Depot, Ace Hardware, Philips, Sam's Club, and more. See speaker list.
This isn't just a conference, it's a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail. Register today to secure your spot.
Podcast: Play in new window | Download
Call for Guest Bloggers & Newly Added Speakers From Family Dollar, Sam’s Club, Wendy’s and more
Earn a complimentary All-Access pass to the #1 recognized shopper-focused event in the world by serving as a guest-blogger. As a guest blogger, you’ll have access to the amazing visionaries, authors, academics PLUS retailers, manufacturers, industry authorities and explorers. With four track sessions, cocktails and even an All-Star baseball party – you’ll learn and have a great time and this premier event.
Responsibilities will include attending specifically assigned sessions and blogging live or same day. You must have industry experience within CPG, retail or consulting in those fields. In exchange for guest blogging, you will receive an all-access pass to the event $3,000+ value. Guest bloggers are responsible for their travel and lodging.
Apply today by sending your name, company, biography and links to your blog directly to Conference Director, Amanda Powers (apowers@iirusa.com). Deadline for submissions is Friday, July 2 at 12pm EST. Early submissions encouraged.
Shopper Insights in Action
July 11 -14, 2010
Marriott Downtown Magnificent Mile
Learn more: http://bit.ly/SIA_Blog10
Brochure: http://bit.ly/SIA_Brochure10
Register: http://bit.ly/SIA_Reg10
Registration is still open for Shopper Insights in Action. The event is expected to sell-out, but we have a few spaces available. Don’t wait – register today with code SHOPLINK1 and receive 20% off the standard rate.
Two New Panels Added to the Program:
Kraft, Wendy’s and Turtle Wax Incorporate Customer Participation and Transform What it Means to Listen
Panelists:
*Daren Herbert, Director, Consumer Insights, Turtle Wax
*Jan Trent, Manager, Consumer Insights, Wendy’s
* Chris Hjorth, Scale Marketing, Kraft Foods
Moderated by Bill Alberti, Communispace
Common Ground for Shared Retailer & Manufacturer Growth
Panelists:
Cindy Casper, Sr. Director Insights & Research, Sam's Club
Katie Pollock, Divisional VP, Customer & New Growth, Family Dollar
Moderated by John Dranow, SmartRevenue
We hope to see you in Chicago!
The retailer’s guide to cashing in on the private brand movement
Calling all Retailers...
This is the ONE event you cant afford to miss.
The Private Brand Movement is the largest retailer-led event that showcases strategy, design and execution of store brands across almost every retail channel.
According to Nielsen data from April 2010,
- Store brands now represent 21.8% of total dollar volume, yet only make up 10% of total items in stores.
- Store brand unit share increased 25.3% in 2009
The power has officially shifted to retailers. Consumers are looking to you to deliver consumer-centric brands. Make sure your store brand succeeds post recession.
Get inside the minds who are shaping the future of retail...
Annie Zipfel
Director of Owned Brands
Target
Moe Alkemade
Divisional VP & GMM Private Brands
Walgreens
Nancy Cota
Vice President Innovation, Consumer Brands
Safeway
Plus, Sam's Club, Kmart, Office Depot, AHold USA, Philips, Meijer, Family Dollar Stores, Victoria Secret Beauty, McDonald's, Starwood Hotel & Resorts, L.L. Bean, Ace Hardware, Golfsmith, Bloom, Sensibility Soaps and more. See speaker list.
PLUS! Take advantage of our special discounted rates for retailers!
This isn't just a conference, it's a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail.
We look forward to seeing you there.
________________________________________
Registration Information:
Online: Click Here
Phone: 888.670.8200
Email: register@iirusa.com
________________________________________
Retailer Attendance Hits Historic High at Shopper Insights in Action 2010
We’re just a few weeks away from Shopper Insights in Action, July 11-14 at the Marriott Downtown Magnificent Mile in Chicago. Leaders from retail giants and national brands will come together next month not only to explore what makes today's shoppers tick, but how to truly harness and translate insights into real, profitable action.
Download the brochure and register today!
Retailers in attendance at the 2010 event include:
• Ahold USA
• Canadian Tire
• Constellation Wines U S
• Cooke's Food Store Season's Harvest Market & Super
• Duane Reade
• Food Lion LLC
• Fresh Grocer
• Giant Eagle Corporation
• Giant Food Stores LLC
• JCPenney
• Kroger Company
• Marsh Supermarkets
• Meijer Stores Inc
• Office Depot
• OfficeMax
• Payless ShoeSource Inc
• Sam's Club
• Staples
• Stop & Shop
• SuperValu Inc
• Wakefern Food Corporation ShopRite
• Walgreens Company
• Walmart Stores
• Westfield Corporation
Retailers Taking the Stage:
Retail Relevancy: The Result when Insights Drive Innovation
Joe Jackman, Chief Marketing Officer, Duane Reade, A Walgreens Company
A Conversation with...
Eric Keptner, Senior Vice President, Marketing & Communications, Giant Food Stores
Engaging Shoppers with Every Step, Real Time
Stephan Vowles, Senior Vice President of Marketing, Stop & Shop
Retailer Driven Innovation and Branding
Mike Kitz, Vice President, OfficeMax Brands, Product Development and Imports, OfficeMax
Discover JCP
Mike Boylson, Executive Vice President & Chief Marketing Officer, JCPenney
Fire Starters: The Future of Retail
Geoff Sherman, Director of Pricing, Promotion & Trade Fund Management, Walgreens
Aaron M. Arter, Marketing Merchandise Manager, Home Depot
Traci Milholen, Senior Director, Strategy & Market Research, Westfield, LLC
If you’re a retailer and you’re not on our list, it’s not too late to join us in Chicago! Become as strategic as your shoppers- it’s a necessity to survive such a competitive space. Shopper Insights in Action is about both strategy and execution!
The 2010 program will answer these questions and so much more:
- How can retailers and manufacturers rewire their merchandising and marketing efforts to effectively compete?
- How can you leverage insights to develop store brands that are right for your customers?
- How can you create a clean store, making your store unique and a better place to shop?
- Tap into your manufacturers’ overall marketing budget to get them to spend on your websites, in-store networks, shopping cart networks and store brand initiative, thereby increasing profitability.
- How can you manage the store from a holistic standpoint?
- How can you leverage social media to drive shoppers into your store?
This year, the Shopper Insights in Action Conference already has over 400+ registered to attend, with over 70% from client-side companies. With over 50+ educational sessions, and networking activities galore, this is the industry's "must attend event" to make sense of the new shopping economy.
We look forward to seeing you there.
The Producers of FUSE & Shopper Insights in Action present…
Two Co-located Events to Meet All Your Retail Needs -
Select One or Attend Both by Upgrading to an All-Access Pass for $500.
THE PRIVATE BRAND MOVEMENT
Building Brands at retail: strategy. design. innovation. collaboration.
September 27-29, 2010 • Hotel Sax • Chicago, IL
The Private Brand Movement is an unprecedented gathering of brand and retail strategists who are embracing change and revolutionizing retail by delivering brands that meet today's consumer needs. Real world case studies will showcase how the best are developing a customer-centric brand strategy to fuel design, marketing and brand communication strategy.
Key deliverables for 2010:
• Develop a Brand Strategy, articulate a brand promise and translate it into the marketplace
• New models of collaboration between brands and retailers for innovation and mutual product demand
• Packaging trends, what matters, what will pop off the shelf?
• Create brand meaning and communication through design
• Elevate your brand equity by advancing value and design
• How you can rise to the challenge of what's next for your brands and your consumers
Hear real-world case studies from Target, Safeway, Kraft, Sears, Victoria Secret, McDonald's, Walgreens, The Hershey Co., L.L.Bean, Meijer Stores, Ace Hardware, Philips, Sam's Club, Office Depot, and more. See speaker list.
Download the brochure for full details. Register by Friday, June 18 and save $300.
THE CATEGORY LEADERSHIP CONFERENCE
what matters, what's next on shelf
September 27-29, 2010 • Hotel Sax • Chicago, IL
The Category Leadership Conference features next generation category strategies to help brand and retailers revitalize the shelf, awaken sleepy categories, incorporate private labels and reinvigorate sales. Today's shoppers have different needs by category, by channel, by store. This isn't your category management event from the 80's, 90's, or even last year, this is the event to keep your shoppers coming back for more.
Key deliverables for 2010:
• Link category planning and category performance to allow retailers to understand key measures that drive performance for their store
• Practical toolbox to improve your sales
• Align with your retailers and adapt to their needs
• New models of collaboration that provide value to shoppers
• Boost marketing and sales performance with new technologies including social media, virtual shopping platforms and more
• Leverage a fusion of category leadership and shopper marketing to remain relevant and competitive
Retail leaders from The Coca-Cola Company, Kimberly Clark, ConAgra Foods, Sara Lee, The Hershey Company, The Kellogg Company, Microsoft and more will share real-life case studies on how best-in-class brands are structured organizationally. See speaker list.
Download the brochure for full details. Register Friday, June 18 and save $300.
Whether you attend one or both, get inspired from our visionary keynotes sharing their perspectives on how to change, evolve and grow:
Implementing Change When Change is Hard
Dan Heath, Author, Switch: How to Change Things When Change is Hard
From Brick to Click, Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-line
Marc Gobe, Author, Emotional Branding
We hope to see you this September.
Regional C-store makes private brand Nice N Easy
The Northeastern chain convenience store, Nice N Easy has released their own line of private brand offerings. CSNews.com reports that in 2008 the Nice N Easy Founder and President John MacDougall gave his team the direction to explore expanding the chain's private label offering, as several market research firms pointed to the growth of private label due to tough economic times and the items' evolution "from being absolute junk to being quality products that people are buying, and not just to save money," Jared Sturtevant, director of category management for Nice N Easy.
The report noted that within the past year, the chain has rolled out four new private label lines. Also, "Anything we consider adding to our private label portfolio has to mimic a fast-selling existing item, and has to have the potential to contribute something to our brand, and certainly can not detract from our image," said Sturtevant on the selection of these four product categories as private label candidates.
Check out the rest of the article for more information behind Nice N Easy's strategy toward private label.
CSNews Exclusive: Nice N Easy Tackles Private Label With Ease
Meet the All-Stars in the Brand and Retail Space at Shopper Insights in Action
Shopper Insights in Action Conference is the only place to meet, network and learn from the brand and retail industry all-stars. This year’s event already has over 400 registered to attend, with over 70% from client-side companies. The event also just broke another a record, with more retailers in attendance than ever. With over 50+ educational sessions, and networking activities galore, this is the industry's "must attend event" to make sense of the new shopping economy. Download the brochure for details!
Shopper Insights in Action
July 11-14, 2010
Marriott Downtown Magnificent Mile – Chicago
These All-Star Retailers Take the Stage:
DUANE READE : Joe Jackman, Chief Marketing Officer
GIANT FOOD STORES: Eric Keptner, Senior Vice President, Marketing & Communications
STOP & SHOP: Stephan Vowles, Senior Vice President of Marketing
OFFICEMAX: Mike Kitz, Vice President, OfficeMax Brands, Product Development and Imports
JCPENNY: Mike Boylson, Executive Vice President & Chief Marketing Officer
WALGREENS: Geoff Sherman, Director of Pricing, Promotion & Trade Fund Management
HOME DEPOT: Aaron M. Arter, Marketing Merchandise Manager
WESTFIELD: Traci Milholen, Senior Director, Strategy & Market Research
Plus, learn from 100% of the 2010 Best in Shopper Marketing Excellence Brands:
1. UNILEVER: Mike Twitty, Director of Shopper Insights, Americas
2. PROCTER & GAMBLE: Lori Aulfinger, Consumer & Market Knowledge Director of the North America Retail Pillar
3. CONAGRA FOODS: Liz Mohr, Director of Shopper Insights & Analytics
4. KIMBERLY CLARK CORPORATION: Kim Leintz, Senior Manager, Marketing Research
5. NESTLE: Russ Onish, Director of Category Leadership & Shopper Insights
6. CAMPBELL SOUP: will be in attendance
7. CLOROX: will be in attendance
8. PEPSI: Ellen Furuya, VP of Center of Excellence and Michelle Laslo, Senior Manager, Shopper Insights
9. KRAFT FOODS: Autumn McDonald, Director In-Market Testing for Growth
10. THE COCA-COLA COMPANY: Jessica Ellickson, Director of Global Shopper Marketing
11. ABBOTT NUTRITION: will be in attendance
12. HORMEL FOODS (Tie): Bob Samples, Director of Category Planning & Support along with Bob Pepper, Group Manager of Simple Meals Team
12. Mars, Inc. (Tie): Marissa Sison, Ph.D., Director of Consumer and Market Insights
The Shopper Insights in Action Conference is expected to sell out – don’t miss out!
We hope to see you in Chicago.
Cheers,
Shopper Insights in Action Team
Australia’s changing retail landscape
Australia is behind the US and Europe with retail and customer-centric innovations; however, they might not be for long. Inside Retailing offers a look into the Australian retail market and how they can connect deeply with their customers through in-store marketing and sustainable retailing. But, according to the article, Australia needs to focus first on customer-centric marketing before thinking about in-store innovations and green innovation. POPAI Australia and New Zealand GM, Karen Spear said, "The economic climate has made consumers not just cost-conscious but also focused on every aspect of the shopping experience. The world‟s strongest retailers are responding by becoming more customer-focused in order to deliver a better retail experience for the shopper."
Australia must take baby-steps to achieve that kind of shopper engagement and focus with their retail stores.
When and how do you think Australia will catch up with Europe and US as far as shopper insights, shopper marketing, in-store marketing and green innovation?
Shopper Insights in Action 2010 Podcast Series: Colin Hynes, Staples
Colin Hynes, Director of Usability at Staples joined us for a brief chat about his role at Staples and his presentation at the upcoming Shopper Insights in Action 2010 event, this July 11- 14 in Chicago.
Listen to the podcast -
http://bit.ly/SIA2010_ColinHynes
Download the transcript -
http://bit.ly/SIA2010_ColinHynesT
Podcast: Play in new window | Download
Prescription for CPG Growth? Shopper Marketing
We encourage you to check out Robert Holston's article "A Prescription for Resuscitating Growth for CPG Companies" in AdAge. Mark offers sustainable ways that CPGs can increase growth and reconnect with the shopper.
Here's an excerpt:
"The past five years has seen a refocus on the store as fertile ground for brand marketers with the advent of shopper marketing and the ability to leverage new insights and develop much more customized programs for customers. While the clear economic benefits from shopper marketing have been elusive for many, the true value of the past five years of the shopper-marketing craze just might be the mind-set change it has brought to CPG manufacturers in helping them migrate away from mass-market brand and execution."
Holston also offers that CMOs eager to achieve the perfect store should consider the following approach:
- Create a shopper-centric segmentation model
- Integrate both consumer and shopper understanding.
- Conduct economic modeling
- Plan for scale implementation
- Plan collaboratively
- Monitor and evaluate
Knowing the research that's been done on shopper behavior and shopper marketing, do you see a place for Holston's strategy in your company's approach? We'd like to hear your thoughts.