C-Stores Partner with VideoMining for Shopper Insights Study
A few of the biggest names in the United State's convenience store market, 7-Eleven, ampm, Circle K, Sheetz, Cumberland Farms participating in research project are joining with VideoMining in a shopper insights study. According to CSP, the goal of the national study is to develop an in-depth understanding of the shopping process in convenience stores and to uncover innovative opportunities to improve performance. The research will help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of c-store shoppers, the company said.
The syndicated program will rely on VideoMining's in-store measurement and analytics technology to quantitatively analyze several million convenience shopping trips in 60 stores across 11 major U.S. markets
To learn more about this study, please check out CSP's original article here.
Hear from Priya Baboo, EVP, Shopper Insights & Strategy of VideoMining at Shopper Insights in Action 2010 this July 11-14, 2010 in Chicago. Join Priya and Kelly Dillion Davis of Food Lion, LLC in their presentation "Real-World Learning Labs for Continuous Innovation at Retail" on Monday, July 12 at 2:25pm.
To learn more about Shopper Insights in Action 2010, please visit our website and download the brochure.
Private Labels Help to Spur Pantene Revamp
Feeling the heat from private labels and new shampoo upstarts, the P&G shampoo powerhouse, Pantene has undergone a transformation. BusinessWeek reports, "The company is hoping the third revamp since 1999 of its biggest beauty brand will restore sales in the U.S., where competition from cheaper rivals—including private-label alternatives—has intensified with the recession. Two-thirds of Pantene shampoo varieties saw sales declines in the 52-week period ended Apr. 18, according to SymphonyIRI Group, a Chicago-based research firm. P&G, like other big consumer-products companies, also has been under pressure from big-box retailers and drugstore chains that are trying to cut down on brand clutter."
We encourage you to check out more information about Pantene's strategy here.
What do you think? Will other powerhouse brands revamp as private brand and labels hone in on their territories?
Free Webinar – Emotional Marketing- The New Rules of Engagement
Emotional Marketing- The New Rules of Engagement
Join us for a Complimentary Webinar on June 30
2:00 - 3:00PM EST
---------------------------
Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/224085977
Priority code: M2115W1BLOG
Words are the most powerful force on earth, as the greatest moments in history and advertising have been captured by words. Words can be electric if chosen correctly, so when you use them to advertise your products, services and brands make them come to life by igniting people’s hearts in order to light up their minds. Neurologists agree that what we hear is retained for 5 seconds and what we see is retained for 1 second.. why then do we continue to focus on visual stimulus when we should be engaging a greater part of your consumers brain. If you want to be unforgettable learn to engage all your consumers’ senses. Do your customers wait on the sidelines for the next promotion or is their loyalty dictated by how you make them feel.
Marketers today face unprecedented challenges with respect to gaining the consumer's attention due to the emergence and convergence of technology. Consumers today are constantly bombarded with messages from companies trying to gain share of their hearts through effective advertising. One of the biggest questions that I have is why marketers insist on answering questions in their ads that none of their customers are asking. Consumers today are struggling with the current economy and as a result are constantly looking for escape. Too often marketing messages are focused on a product feature or attribute with little relevance to the consumer.
There is a sea of change brewing in the advertising industry triggered by an explosion in digital media. These changes have resulted in tremendous upheavals in traditional advertising and marketing. Historically, television commercials were the medium of choice and a favored way of promoting products and services. Companies spent staggering amounts of their marketing budget on commercials hoping to get the attention of that all illusive consumer.
Does your message or advertisements speak to their mind or heart? Will you win by logic or emotion?
“A man convinced against his will is unconvinced still,” Pastor Phil Johnson
What you will learn:
- Learn to leverage new consumer insights to create promotions beyond price
- Learn the 5 critical success factors for effective marketing in a sea of choice
- Gain a greater share of heart with emotional marketing designed to engage the senses
- Understand new consumer models and buying behavior and the impact of somatic markers
- Sustainability and Social responsibility is only he beginning , survival will depend on your ability to remain relevant for a greater share of heart
- We understand why consumers buy now we need to understand why consumers lie – learn what really drives consumer decision making
About the Presenter:
Inez Blackburn
President of Market Techniques & Innovations, Inc.
Inez Blackburn is a globally recognized speaker, industry leader, innovator, and pioneer in launching global brands with over 25 years experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean’s list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Inez is President of Market Techniques & Innovations, Inc. and an adjunct professor at the University of Toronto, Wright State University, and S.P. Jain University in Singapore and Dubai, as well as a featured instructor at Pennsylvania State University. She previously served as Vice President of Marketing for Cott Corporation, where she was responsible for developing and launching global private label brands for major retailers in Canada, the United States, and Europe.
She has held management positions in marketing, trade marketing, and category management for Robin Hood Multifoods, Nabisco, and Red Lobster. She has worked extensively with major corporations and has played a pivotal role in implementing customer-centric strategic plans, marketing best practices, and balanced performance metrics. She also teaches companies how to leverage the power of collaboration for a sustainable competitive advantage.
Inez’s seminars, workshops, and customized certification programs include The Evolution of Category Management, Demand Forecasting, Category Development, Supply Chain Management, Marketing Best Practices—The Art of War, Marketing Strategy, and How to Implement a Balanced Approach to Performance.
eStore Featuring P&G Launches for U.S. Shoppers
Proctor & Gamble in partnership with PFSweb has launched an online shopping destination, the eStore, created with shopper insights to provide a premier online retail site with the goal of offering new and better ways to shop online for household, beauty and grooming products, focusing on P&G brands.
In the press release, the eStore's main function is to act as a "living learning lab" for developing e-commerce innovation to win with shoppers. Shopper insights will continue to be a strong influence in the eStore's ongoing development to help deliver tools, features and expertise that are great for consumers and also create value and sales.
To help improve consumers' online shopping experience, the eStore launches today with the following features:
* "Brand Shop" pages: the eStore features home pages or "Brand Shops" for consumers' favorite P&G brands, making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs.
* Superior Shopper Service & Tools: the eStore offers innovative service options and tools for customized product selection that consumers can't get on most on-line shopping sites. From Pampers DiaperSizer to OlayforYou, to our LiveChat product consultants, the eStore brings a new on-line level of service that helps consumers feel confident in their purchase decisions. There will also be a mobile phone application available soon, which will help shoppers purchase their favorite products at the eStore with photos from their mobile phones.
* Social Media Integrations: the eStore partners with social media sites to offer opportunities such as shopping the eStore from the fan pages of favorite P&G brands, like Pantene. More brands will be added to the eStore over the next year.
* Consumer Engagement: The eStore gives shoppers a forum to share feedback on their eStore shopping experiences and provide ideas to improve the site. Shoppers can also post ratings and reviews for P&G products and share tips and tricks for taking care of their family and home at the eStore.
* $5 standard shipping: a flat rate for standard shipping, regardless of quantity or product size.
---------------
Do you want to learn how brand and retail leaders are
applying shopper insights to win at retail?
Shopper Insights in Action - the one and only event completely focused on activating shopper insights
Shopper Insights in Action 2010
July 11 - 14, 2010
Chicago
Shopper Insights in Action 2010 Keynote Spotlight: Dan Ariely
We're pleased to welcome Behavioral Economist and Author of best-selling book Predictably Irrational Dan Ariely as one of our keynote speakers at this year's Shopper Insights in Action Event, July 11-14, 2010 in Chicago.
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. A behavioral economist, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act–and why they act–in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.
Ariely's forthcoming book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (June 2010), explores fascinating findings from the hundreds of 'experiments' Dan does for his research. He'll dive into personal life (what makes us happy, how we as humans adapt and change, how we date and find mates), work life (what really motivates us, financial vs. non-financial rewards, trust, revenge) and the slippery slope of cheating (how it starts, how it snowballs). He'll pay special attention to the financial and debt crisis, and the post-crash economy and what this means for employers, marketers and public policy.
Ariely received a Ph.D. in marketing from Duke University, a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a B.A. in psychology from Tel Aviv University.
As a behavioral economist, Dan is interested in how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Within this general interest, he is exploring a wide range of daily behaviors such as buying (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision-making under different emotional states. Dan's hope is that a better understanding of human decision-making will help us overcome some of our built-in shortcomings, and when this is impossible or difficult, help us set public policies that will make us better off.
Ariely's biography courtesy of Monitor Talent.
Kmart to Debut Self-Service Laundry
Attention Kmart shoppers, there's a blue light special in the self-service laundry department, Kwash. The customers of Kmart's Iowa City, Iowa store will now be able to do a load of laundry while they shop. According to American Coin-Op, the Laundromat, which will be located in the store’s former auto-center space, will have its own storefront and access to the store. Customers can shop online during their wait by using a website set up in Kwash. Online orders can be picked up in the store an hour after the purchase. There will also be a full-service Kmart register in the Laundromat.
This is certainly a new move for the venerable retailer, will we see Target and Walmart adding this amenity to their shopping experience?
Learn more: Attention Shoppers: Kmart to Debut Self-Service Laundry
Making the Most from Shopper Insights in 2010
As we reach the second half of 2010, the shopper marketing and shopper insights world has continued to evolve as retailers and manufacturers work to win back their market share, work in conjunction with the rise in private labels and rediscover shoppers as post-recessionary spenders. So where does your career and your organization fit into the mix? Are you still making 2009 decisions when everyone else is thinking 2011? Find out what your strategy must be to succeed at Shopper Insights in Action 2010, the #1 shopper-focused event in the world. Brands, retailers and their partners will analyze the changing shopper mindset and translate insights into opportunity, this July 11 – 14 in Chicago. You simply can’t afford to miss this!
Event: http://bit.ly/ShopperInsightsEvent2010
Brochure: http://bit.ly/Brochure_SIA2010
Registration: http://bit.ly/SIA2010_Registration
Price Break Extended! As a valued member of our Category Management and Shopper Insights Executive Group, we’re extending our price break an extra week. Register by Friday, May 21 and save $200 off the standard conference rate. Join our LinkedIn group for exclusive discount offers.
http://bit.ly/SIA2010_Registration
We’re helping you to make the most from Shopper Insights before, during and after the event. Next month, we’ll be launching our Shopper Insights in Action 2010 Speaker Interview Podcast series. Join us for an in-depth conversation with a sampling of our esteemed speaking faculty. Check the website often for updates! http://bit.ly/ShopperInsightsEvent2010
Whole Foods makes gains, thanks to private label
MarketWatch reports that Whole Foods has seen a gain in profits, thanks in part to the recession's rebound and the grocer's private label offerings. The offerings, which boast a lower price point of entry to the once "luxury grocer" have enabled a new group of shoppers to purchase from Whole Foods - and those who have dinged bank accounts to continue shopping from the Austin-based retailer.
Writes MarketWatch, Keith Jelinek, director in "Alix Partners' global retail practice said consumers are still worried about their finances, but they're "emotionally" ready to splurge a little bit."
What other factors are keeping Whole Foods in the black?
Marketing Week: Why bother researching the shopper
As the interest in shopper insights increases, Danielle Pinnington, managing director of Shoppercentric repeated a 2008 survey that the company did with clients called "Why Bother with the Shopper." Not surprisingly, the results of the 2010 survey showcased that Shoppercentric's "client spend in the area of shopper insight has increased, with 55 percent spending between 10-30 percent of research budget on shopper versus only 28 percent in 2008."
Pinnington attributes the growing interest in shopper insights to:
1. The recession
2. Changing shopper priorities
3. Increased retailer requests
4. Shopper marketing has come of age
5. Changes in channel focus
For an explanation of the five attributes, we encourage you to visit Marketing Week's original article.
Why bother researching the shopper
What are your thoughts?
From Private Label to the Private Brand Movement
Private label, signature brands, store brands, private brands, consumer brands ... vary by name but share the same objective ... to drive differentiation, customer loyalty and increase margins at retail.
What does this mean for you?
From the producers of FUSE and Shopper Insights in Action comes the 2nd annual Private Brand Movement, an unprecedented gathering of brand and retail strategists who are embracing change and revolutionizing retail. We are excited to present you with the first preview of the 2010 event.
Retailers are stepping out of brand shadows in every way, creating new branded products that have their own brand equity. This event will unite the powerhouse retailers and best-in-class national brands that are rising to the challenge of delivering on consumer needs.
Top retailers and national brands will take the stage to share their journey of reinventing their brand strategy, packaging and design to be more relevant to today's new consumers. Conversations focus on new models for collaboration, transformation and innovation.
Hear real-world case studies from Target, Walgreens, Safeway, Kraft, Sears, Victoria Secret, McDonald's, Family Dollar Stores, The Hershey Co., L.L.Bean, Meijer Stores, Ace Hardware, Philips, Sam's Club, Office Depot on how they are developing a customer-centric brand strategy to fuel design, marketing and brand communications.
This isn't just a conference, it's a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail.
We look forward to seeing you there.
Breaking: Special Early Bird Discount expires May 21st!
Register today and save $400 off the standard & onsite rate.
Follow Private Brand on Twitter @Private_Brand
Join the Private Brand LinkedIn Group