Shopper Insights in Action 2010 is BIG on Retailers
That's right, Shopper Insights in Action 2010 has surpassed our expectations for retailers in attendance! Check out our line-up of the industry's best and brightest already committed:
7-Eleven, A&P, Associated Food Stores, Cooke’s Food Stores, Duane Reade, Food Lion LLC, Giant Food Stores, Home Depot, JCPenney, Meijer Stores Inc, Neiman Marcus, Office Depot, Office Max, Sam's Club, Staples, Stop & Shop, SuperValu Inc, Swarovski, Tesco, Walgreens Company, Westfield, LLC …and more!
For a detailed list of our attending companies, please visit our website: http://bit.ly/Shopper_Companies
If you're a retailer and thinking of attending this year’s event, now is the time. This week is your last chance to attended Shopper Insights in Action 2010 for less than $1000. Don't wait, plan to join us this July 11-14 at the Marriott Downtown Magnificent Mile in Chicago.
Register: http://bit.ly/Shopper_Reg
Here are the top reasons you can't afford to miss the 2010 event
1. This year's focus is on the complete paradigm shift. Historically, it was the SHOPPER in the RETAIL environment. Today, it's the RETAILER in the SHOPPER'S environment.
→ Why this matters to you? Because shoppers are no longer defined by those physically in the retail environment. You'll walk away with insights on how to influence shoppers at home, on the go AND in the store.
2. Over 70+ BRAND & RETAIL industry speakers share real, honest stories of how they're honing in on what's best.
→ Why this matters to you? By getting the inside stories directly from SAM'S CLUB, DUANE READE, HOME DEPOT, PROCTER & GAMBLE, KRAFT FOODS, CUISINART and more, you'll uncover how the best in the business are successfully creating experiences at every touch point.
3. All new Keynotes including Dan Ariely, best-selling author of Predictably Irrational, Lee Eisenberg, author of Shoptimism, Mark Changizi, author of The Vision Revolution.
→ Why this matters to you? From shopper psychology to neuroscience to vision tracking, these keynotes explore every dimension of shoppers to understand and predict their next move. By understanding the psyche of today's shopper, you can take action to influence their purchase.
This event has been dubbed the #1 event by your industry - because it delivers the right content, speakers, participants and experience every year.
Download the brochure: http://bit.ly/Shopper_Brochure
Stay connected with Shopper Insights in Action! Follow us on Twitter @Shopper360 and stay industry-savvy with our new blog, http://www.myshopper360.com
Consumers see private label brands as alternative
According to a recent article at the Chattanooga Times Free Press, they are seeing many consumers make the decision to by the private label brand. In fact, a recent study stated that 75% of decisions made by consumers at the grocery store has to do with the current economy. This is allowing private label brands to gain consideration in consumers minds. As many as 62% of consumers are trying private label brands, which is leading to as much as $21 billion in savings. Certain items in the Chattanooga area that are gaining private label consumers: milk, yogurt, bread, water and ice cream.
Read the full article here.
Walmart Grocery Sales Up
The retailing giant has drawn half of its U.S. sales from groceries for the first time in the store's history, reports the Wall Street Journal. Writes reporter Karen Talley, "The drive to offer more groceries is appealing to certain retailers, especially as consumers are still a bit skittish about discretionary purchases. Target Corp. is making a big push into groceries by converting existing stores to sell food and incorporating fresh produce and food at newer ones."
Do you think that Walmart will continue to lead other retailers in their grocery offerings? When the recession ends will they still reign?