In-store marketing growing faster than internet marketing
According to an article at Marketing Magazine in the UK, shopper marketing is growing in importance, and looks to have an annual growth rate of 21% by 2010. A key observation by the article as that more consumers are heading to the store with shopping lists, but they aren't specifying what brand they need. This is a key note for brands, as the consumers will make on-site decisions as to what brand they'll be purchasing. Another observation was that shoppers are now more in-tune with how much food the are potentially going to waste, so they make decisions about that as well. Read the full article here.
7-Eleven Stocks Up With Private Label
Stacy Straczynski of Brandweek reports that 7-Eleven is diving further into the private label sector. The convenience chain this week announced the expansion of its 7-Select private label line to include 15 bakery-type snack products.
The new products include mini-donuts: Powdered sugar (six-pack and 10-ounce bag), chocolate frosted (six-pack and 10-ounce bag), and crunch (six-pack). The other additions are chocolate cupcakes, gold creme cakes, apple snack pies, cherry snack pies, iced honey buns and glazed honey buns. Several kinds of danishes round off the lineup, including iced cheese, iced cherry cheese, iced apple, and bear claw varieties.
Home-Depot Offers Trade-Ins to Promote Energy Efficient Products
This article from retailwire discusses how Home Depot is trying to get consumers to trade in their old, worn out power tools and drills for brand new items by offering them big discounts. The company is offering a 15% discount off the purchase of lithium-ion drills and is also offering consumers $3 off new holiday LED lighting. The company is doing this in light of its new Eco-options program which promotes more energy efficient products.
Branded candy still preferred by shoppers for the Halloween seasons
According to Media Post, consumers are still choosing branded candy in the weeks leading up to Halloween over private label candy. And even in the current economic climate, this isn't expected to change.
Experts give a few reasons:
-Private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building
- Consumers who don't buy much candy outside of the Halloween holiday may be going right to the brands because of limited store-brand assortments and limited knowledge of these options.
Read the full article here.
Whole Foods Launches Private Label Coffee To Benefit Jane Goodall Institute
Whole Foods has recently unveiled their Kanyovu light roast coffee, which will benefit the Jane Goodall Institute. Every purchase of single-origin Tanzanian coffee will support efforts to reforest the area around Tanzania’s Gombe Stream National Park — a preserve in the region where the coffee is grown — ultimately sustaining the area for local farmers and restoring habitat for endangered chimpanzees. This will help coffee growers in the Kanyovu region to use traditional and sustainable growing, harvesting and processing practices that help keep the land healthy and fruitful.
The coffee’s packaging will feature the Jane Goodall “Good for All” branding, the retailer said, which features a small green and white graphic bearing Goodall’s photo.
Whole Foods Launches Exclusive Coffee To Benefit Jane Goodall Institute
Private Label Impact Session Update—OfficeMax Joins Our Exclusive Speaker List
Later this month we’re headed to Chicago for the Private Label Impact Conference 2009, October 27-28.
This year we’re pleased to welcome innovators in the private label space representing an array of companies including: A&P, AJES Bread, Blueocean Market Intelligence, Bumble Bee Foods, CBX, Cliffstar Corp, Coca Cola Company, ConAgra Foods, Cott Beverages, Design Resource Center, Dragon Rouge, DuPont, Food Industry News, General Mills, Interbrand, JM Smucker Company, Kraft, My Private Brand, New Hope Natural Media, OfficeMax, PepsiCo Inc, PetSmart, Philadelphia Macaroni Co, Smoker Friendly, Sonoco, Sorrento, Lactalis Inc, St Joseph's University, Supervalu Inc, T. Marzetti Company, T&T Supermarket,The Hartman Group, United, Valero Retail Holdings Inc, Vestcom International Inc, Wallace Church Inc
Will your company be represented?
As a member of our CMSI LinkedIn group, we’re offering to you an exclusive 20% discount off your registration -- join us today!
Private Label Impact 2009: http://bit.ly/2Qqo24
Event Brochure: http://bit.ly/48d8mn
Event Registration: http://bit.ly/3u4mfn
New Session Added: Mike Kitz, Vice-President - OfficeMax Brands, Product Development and Imports, OfficeMax
Retailer Driven Innovation and Branding
Mike will discuss how retailers are getting more sophisticated in creating and driving their own brands. And, in some cases, when manufacturers will not innovate for retailers’ brands, the retailers drive this innovation themselves. Attendees to this session will:
• See examples of OfficeMax using best-in-class processes to innovate, create new premium brands, and bring innovation to the marketplace.
• Discuss ways for manufacturers and retailers to collaborate in innovation and brand building.
See you in Chicago!
Cheers,
Private Label Impact
Disney’s Retail Plan Is a Theme Park in Its Stores
The Magical World of Disney stores are about to get a major overhaul, says the mouse-eared giant. Popular throughout American malls, the Disney stores will now offer a "theme park-like" experience for customers. The New York Times reports that, the chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.
What do you think of this in-store overhaul?
Disney’s Retail Plan Is a Theme Park in Its Stores
Are you contracting out production for private label items?
This post in retailwire discusses that the trend for grocery retailing is for merchants to seek out and contract out production for private label items. An exception though to this case is Kroger, they manufactures about half of the 14,400 private label items it sells. Kroger believes that buy manufacturing these items, it is better able to control production decisions and pricing. Is your outsourcing most of its production of private label items or keeping the bulk of it in-house?
Join us for the 2009 Private Label Impact Conference, this month in Chicago!
Advertisements for staple foods increasing
The New York Times recently took an in-depth look at how the dynamics of advertising has changed in magazine since the economic collapse. Meal time products in magazines have dramatically increased, including advertisements for ketchup, mayonnaise and peanut butter. With shoppers buying more staple meal time products and avoiding the gourmet meals, these brands have found a wider audience in magazine advertising. It has also allowed for staple brands such as Betty Crocker and Bumble Bee to create more premium products under the familiar brand to capitalize on the consumer shift. Read the full article here.