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The omnichannel future: A list of 25+ Innovative Shopping Experiences in Retail

While technology innovations such as beacons, mobile, wearables or disruptive omnichannel solutions have been accelerating rapidly, more than ever before and creating chaos within the retail industry, “retailers such as Rebecca Minkoff, Kate Spade Saturday or Waitrose have quickly adapted and have begun paving the way for an innovative fusion between brick-and-mortar and digital, offline and online shopping.” Whibsi put together this list of 25+1 inspiring recent shopping experiences by retailers showcased below:


This Week In Shopper Insights: 2/23/15 – 2/27/15

Consumers Are Not Happy Shopping in Stores: Grocery stores took a big hit last year and Walmart struggled as well

Six Trends CPG Brands Must Embrace To Win With Millennials

Why Omnichannel Retail is More Than a Buzzword: Microchipped systems having a big impact than cynics want to believe

Is a Google “Buy Now” Button Inevitable? 4 Challenges that may derail this future

Driving Customer Relevance Using Marketing Analytics: Customers crave personalization and relevance

6 Tips On Talking To The Post Generation

UI Does Not Equal UX: They actually are different

Creating A Successful Multichannel Customer Experience: 8 Suggestions to help you

Getting to Know Your Algorithms: Online shopping and “recommended for you

Streaming Analytics: Business value of real time analytics


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at


Tablets: the key to in-store retail success

In store innovations are increasingly becoming more important for retail companies to improve their customer’s experience. There recently has been a push for new ways on making shopping as easy as possible for the customer, making sure everything is personal in order to keep customers coming back. I believe that tablets are incredibly useful for retailers and their push to create a perfect shopper experience. Some of the best uses I have looked into in more detail below.

Tablets as a Retail Aid

Tablets recently have become popular for retailers to help with customer interaction on the shop floor. Queuing to wait for a till to pay for goods is not the worst thing in the world but seeing a long line could be the difference between someone waiting to buy or simply going elsewhere. The use of tablets as POS devices now mean that shop assistants can come to you wherever you are in the store in order to pay. Card scanners are available that can be easily attached to the tablet device in order to let the customer pay without having to wait a long time to queue. The idea of the shop assistant going to the shopper again makes the customers experience a lot more personal. They are there to help and they can use the tablet then again for many different purposes.

For example, if the shopper likes a certain item but it may not be available in the right colour or size, tablets can be used on the spot to find out where the nearest store is to either order to the shoppers house or to order to the store. Before this was doable, the shopper would simply have to leave the store empty handed and that is not the experience the retailer wants to give. Another innovative tablet use that I find is fun and personal for the customer is the use of ‘smart mirrors’.

ModiFace App

ModiFace App

Smart Mirrors and Virtual Reality

Smart mirrors use the tablets camera to pick up features of a person’s face or body and can recommend certain products for them.

ModiFace created a 3D Augmented Reality Makeup mirror that allows the consumer to choose from various beauty products and by using the shade palette on the tablet screen can give a before and after view of how the products look on the customer.

The app even allows the user to see themselves at different angles and different lights.

Other smart mirrors include a wedding dress store that records the wearer in different gowns and sends pictures and videos straight to their email address so they can choose and see themselves afterwards to help choose the perfect dress.

In store experience clearly is vital for making sure the customer will remain loyal and continue coming back to shop again.

The usage of tablets and smart devices mean everything can be linked and used for future shopping experiences.

There is a device that tracks the shopper’s movements via their smartphone so companies can create the optimum store layout based on shopper’s interests.

By making a retail experience that the customer thinks is all about them and makes them feel unique is for me the key to success and a great in store strategy for retailers.

About the Author:

Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at



This Week In Shopper Insights: 2/16/15 – 2/20/15

Retail Search Intent: Finding Your Focused Online Shopper

Five Traits of The Strategic CFO

How You Can Win A Relentless Price War: With power shifting to consumers now is the time to start winning them over

What’s The Real Value Of Mobile? Driving retail conversion through mobile shutterstock_112246436

Matching Personalities in Call Centers: What insights are companies gaining from recording their service calls

Direct Mail Instead of Email? 4 Reasons to switch back to the old school to reach your customers

How Technology is Changing The Way We Shop: Almost 60% of shoppers would prefer to look up info on their phones than talk to employees

The New Male Shopper: Males now make up 43% of food shoppers

Want to Win at Digital? Put your customers at the center of your business

Should You Tell App-Loving Gen Z No in the Workplace? Giving your staff what you want


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at



This Week In Shopper Insights: 2/9/15 – 2/13/15

How Do Retailers Remain Competitive? Implementing omnichannel strategies

3 Reasons Why Businesses Should Stop Using Third-Party Data

How to Have Smart Online Marketing: It’s all about help not hype shutterstock_222699853

What Valentine’s Day Means for Shoppers: The improving landscape and its effects on sales

Is 2015 The Year of The New Retail Mobile Apps? Retailers appealing to the “always one” consumers

Mobiles Are No Longer A Second Screen for Engagement: Brands risk losing relevance if they treat mobile as an add on

Born In the Digital Age: Understanding Generation Z

Instantly Uses Crowdsourcing to provide real-time data on new products: Seeing what consumers think of them

Real-Time Brain Feedback Reduces Attention Lapses: Decreasing attention lapses to increase productivity


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at



This Week In Shopper Insights: 2/2/15 – 2/6/15

How Data Could Change Brick-and-Mortar Shopping: Predicting the future

Do Omni-Channel Strategies Get You Digital Relevance? Prioritizing mobile

Digital and OmniChannel in Banking Remains Elusive: Little consensus in the industry on definitions

Turning Customers’ Data Into Insights via Forbes

Predictive Marketing Analytics: Reaching out to the right buyers at the right time

5 Ways to Tune Your Twitter Based On Your audience Behavior shutterstock_133681769

Did Pepsi’s Super Bowl Sponsorship Pay Off? Yes, in store aisles

The Psychology of Pricing: How consumers see the difference between $12.00 and $11.67

Super Bowl Gaming App Ads: Will they take over the gaming industry?

Australian Supermarket Wars Blamed for Drop in  FMCG ad Spend


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at





The future of the luxury shopping experience

One of the umistakable shifts that is curently happening is the one we are seeing from Single Channel t0 Multi- Channel to Cross- Channel to Omni- Channel. In this fantastic slidedeck via Gregory Pouy  of LaMercatique, he frames how the future of the luxury shopping experience is changing and what we need to reboot.

He notes:




Consumers can compare product details, prices, & fulfillment options


Consumers can access a wider range of retailers and products


Consumers can research, purchase and receive products anytime, anywhere



Up to 25% of online shoppers could not have bought their product in a local store


Up to 63% of shoppers used multiple channels when placing orders over 150 €


Those who shop online at least once a week are 30% more likely than less frequent shoppers to do online research. They account for up to 70% of retail spending


1/3 of consumers have used multiple channels in relation to a recent purchase


This Week In Shopper Insights: 1/26/15 – 1/30/15

Panic Shopping and Hoarding: Consumer Behavior During Snowstorms

“Linear TV” Watching Amongst Young People is Dying via Business Insider

Generation Z Favors Biometric Security, but Know Less Than Older Geerations

5 Major Trends in Data and Analytics for 2015

Data Centricity: Keeping up is imperativeshutterstock_167417450

What The Internet Of Things Can Do For You: Innovative technologies and and potential risks

Keep and Eye on Generation Z: Trends to follow in 2015

Brands Don’t Want Bigger Data, They Want Action Insights

3 Ways Apple is Changing Retail


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at


This Week in Shopper Insights: 1/19/15 – 1/23/15

4 Things CPG Marketers Should Put In This Year’s Strategic Plan

Designing Powerful Customer Experiences: How the sale is the beginning of the relationship with the customer

Value Is Key For Marketers: “Outside-the-box product launches” can help bolster share growth


5 Ways to Engage Millennials With New Technology

Changing The Retail Game: Changing the accepted rules and ideas that lead movements in the industry

Why Your Fitness App Isn’t Helping You Get Healthier: Examining consumer behavior techniques in fitness apps

3 Realizations Needed To Prove Content Marketing ROI

The Millennial Consumer: 10 Findings via Forbes

Brands Go Digital For NFL Super Bowl XLIX: From online halftime shows to corwdfunding for ads


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at




Call for Presenters: 15th Annual Shopper Insights in Action Conference


The 15th Annual Shopper Insights in Action Conference

evolves into

OmniShopper 2015: Activating Insights & Marketing Strategies at Retail

Submit your proposal by email to by Friday, January 30, 2015

From: Rachel McDonald
Re: Call for Papers: 15th Annual Shopper Insights in Action Conference
Date: July 20-22, 2015
Location: Chicago, IL
The Institute for International Research (IIR) is currently seeking presenters for:

The 15th Annual Shopper Insights in Action Conference evolves into:
OmniShopper 2015: Activating Insights & Marketing Strategies at Retail
July 20-22, 2015
Chicago, IL


For 2015, we are looking for speakers, facilitators and innovators to present NEW information on shopper research methods, shopper marketing innovations, the future of retail and more. See below for specifics. Have another idea? Let us know – anything is possible.

1. Group discussion facilitators: Much of the Shopper Insights in Action experience will be based on interactive discussions and ideation. Can you guide a conversation and help participants nurture new ideas and connect the dots?

2. Case study speakers: Have a NEW story to share and can you get it across in 40 minutes?

3. Local experiences unique to Chicago? Have a retail store, shopping district or place of inspiration you rush to every time you’re in Chicago? Do you have a Chicago based office or retail store ideal to host an interactive workshop or tour? Let’s see how we can integrate your unique Chicago experience into the agenda.

4. Workshop facilitators: Attendees will be devoting time to getting their hands dirty and tackling real challenges head on. Do you have a half day experience that could help attendees grow and learn?


ABCs of Persuasion
Daniel Pink, Best-selling Author, To Sell Is Human: The Surprising Truth About Moving Others, Drive and A Whole New Mind

Walmart’s 17 Retail Moments of Truth
Andy Murray, SVP Creative & Customer Experience, Walmart

The Power of Global Retail
Keyu Jin, Professor of Economics, London School of Economics

Digital Retail Trends
Jonathan MacDonald, Thought Expansion Network

Profiting from the Big Data Economy
David Schweidel, Author and Professor of Marketing, Goizueta Business School, Emory University

3D Printing / Maker Culture
Jenny Lawton, CEO, MakerBot

Engines of Meaning
Ben Jones, Creative Director, Google


For the past 14 years, Shopper Insights in Action has been the annual destination for expertly curated content and ground-breaking innovations to activate insights at retail. The ALL NEW conference, OmniShopper 2015, provides an expert driven platform to address the dramatic shifts in shopper behavior and the resulting disruption of traditional retail strategies to define the next generation of shopper strategy.



Through collective insight and collaboration, brands, retailers and their partners will unite to transform marketing activation strategies to drive the bottom line in the ever evolving omnichannel retail environment.

Join us for a collective experience for leaders from insights, shopper marketing, category management, digital, e-commerce, analytics, loyalty, merchandising, store design and more.


  • emerging research methods and techniques
  • future shopper segments
  • strategic application of insights
  • trends on omnishopper and omnichannel
  • shopper centricity
  • the importance of data and delivering real insights
  • shopper insights shifting to behavioral insights
  • in the moment research
  • evolving roles of shopper insights and shopper marketing
  • category leadership
  • behavioral economics
  • real time insight gathering
  • new technology
  • finding new data sources
  • gen z and millennial research
  • understanding and simplifying the experience
  • creating trusting relationships
  • consistent global messages
  • decision science
  • mobile, digital and ecommerce interaction
  • driving brand affinity
  • understanding goals and needs for the shopping trip
  • win at pos
  • optimizing in-store experience
  • manufacturer and retailer collaboration
  • new shopper marketing strategies, tactics and tools
  • trends in shopper analytics and big data
  • and more…


All vendors, consultants, research firms and solutions providers that would like to get involved should contact Jon Saxe at or at 646-895-7467.


Any Publications or Associations that would like to get involved should contact Alexandra Saland at or at 646-895-7309.

Due to the high volume of submissions, only accepted proposals will be notified. For consideration, please email with the following information by Friday, January 30, 2015

• Proposed speaker name(s), job title(s), and company name(s)
• Session title
• The topic your session would cover
• Which format you’d like to present
• Please indicate what is NEW about the presentation
• What the audience will gain from your presentation (please list 3-5 deliverables)