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20
Apr

This Week In Shopper Insights: 4/13/15 – 4/17/15

GasBuddy Brings Digital Coupons To C-Stores: New portal tries to drive in-store traffic and sales

Apple Forgoes Long Lines With Latest Retail Strategy: Pre-ordering online is the way of the future

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5 Cost-effective Ways To Increase In-Store Traffic

How To Get Big Box Retailer Buyers To Carry Your Product: Using FOMO to open doors for your product

Designing A Great Customer Experience: 5 Questions to help you develop one

Dirty Social Media Data: Be wary as it may misguide your consumer behavior tracking

Using Big Data And Machine Learning To Enrich Customer Experiences: Customer interaction for the mobile

FourSquare Announces Social-Ad Platform Called Pinpoint: Defining consumer based on where they go

Why Marketing Clouds Make No Sense: Managing the shift in the industry

Adapt Or Fail: Can mobile meet the hype

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

 

8
Apr

SoundCloud Innovates Customer Experience

Retail companies today are constantly looking to create a more unique and personalized customer experience through innovative strategies. In a recent poll by FastCompany, the 50 top innovative companies at present were decided. The company that stands out the most for me is SoundCloud.

SoundCloud is currently now is now the world’s largest single audio platform used by DJs, musicians and other creators. It has 12 hours of content being uploaded every minute and is a revolutionary platform for upcoming artists to publish their work in the hope that it may be discovered. It is not just for DJs and music specific artists either; podcasts, audiobooks and many more are uploaded. There is even a page by NASA that plays audio clips of what’s happening in space.

The audio company has designed itself to make sure everything is catered for the convenience of the user. Personally, as someone with a huge enthusiasm for music and new artists I find SoundCloud is a great platform for exploration within different genres. With a Soundcloud profile I can see trending music which people are enjoying at that time and can ‘like’ them so I can listen to them anytime on my profile. There is also an option when listening to the song to add to a personal playlist for others to listen to and share in your musical preferences that may not have heard before.

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The sharing component of SoundCloud is what I believe sets it apart from other audio platforms. The sharing is key both on and off the site. On the site, it is a great tool for sharing new music and a feature that I believe is key when putting out new music is people’s ability to comment on it. However the comments are not just at the end of a song but comments can be made mid song, at different times. So for and up and coming artist they can put out new material and if people dislike certain bits the artist can go away and rethink which is incredibly useful in producing new music.

Sharing on social media using SoundCloud is also much easier than with other audio sharing platforms. Soundcloud clips can be embedded into social media posts such as tweets or Facebook posts and so can be played with one click without being taken to a new webpage. Recently, SoundCloud introduced ads, which now gives artists an opportunity to share in the money from the ads that play before some audio clips. This gives more popular trending artists revenue as well as exposure on the site.

SoundCloud has expanded massively since its creation and now has apps available so it can be accessed on the move and for premium users, offline as well. The audio platform provides users with a way of not only finding music they love but collecting their favorites to be listened to and shared with each other in playlists. Audio is a huge medium for people’s enjoyment and Soundcloud’s innovative design is convenient and useful for customers. I believe it will continue to grow, dominate it’s field and help discover new talents.

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com

6
Apr

This Week In Shopper Insights: 3/30/15 – 4/3/15

Walgreens

Walgreens (Photo credit: Wikipedia)

Predicting Shopper Behavior Outside Surveys: The problem with surveys is they find out how shoppers want to spend vs. how they actually spend

How To Choose The Best POS System: A 4 point guide

Walgreens’ Brick-And-Click Retail Strategy: Reaching consumers in as few clicks as possible

GameStop Rethinks Store Strategy As Gaming Changes: Mobile gaming is disrupting the industry

The Top 5 Ecommerce Trends You Should Look Out For

Playing To Win: 5 Questions With Dick’s Sporting Goods VP Ryan Eckel

Consumer Psychology: Most people can’t draw the Apple logo from memory

Using Data Insights: Building Stronger Apps

Gen Z And Millennials Want Different Things From Brands: The younger generation is more tolerant of digital ads

Making Big Data Fast: Comparing data to a candy conveyor belt

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

 

 

 

 

 

 

 

31
Mar

Facebook Messenger Now Promotes Shopper Convenience

When it started out, Facebook simply was a photo directory with basic information about the user. It now has over one billion users and is still expanding. The most recent news to come from Mark Zuckerberg is that Facebook is broadening its messenger service in order to promote shopper convenience and help to optimise yields for advertisers and publishers.

Consumer experience is a big talking point for retailers and is seen as vital in improving customer loyalty. The new positioning of the messenger service will give the user a seamless journey that helps to give new monetization capabilities. Facebook has now developed in a way that will allow users who have made a web purchase to communicate and receive updates with the company. Facebook is a place where many people spend a lot of time online already, so it is only natural for users to be able to use the site for their retail needs too. The key feature that comes from this development is that interactions will be now in a unified single thread that is ongoing between the user and the business, which creates a streamlined customer experience for the consumer journey.

Additionally, Facebook has recently made another big announcement – they are aiming to optimise and have better management for their advertising operations in order to gain the most revenue possible whilst not diminishing the overall in-app experience for the user. This will stretch to mobile in-app experience as well in order to address mobile monetization challenges. Creating advanced controls will mean that publishers will soon be able to run real time reports, get suggestions for the best inventory pricing, block certain advertiser categories for brand safety and prioritize buyers.

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This move means that advertising will become more target specific as now the right ad can be delivered to the right person at the optimum time. This also means a better ROI for advertisers by cutting wasted delivery that in turn means more effective selling of inventory. This will be aided by recent improvements in connected devices and multi-screen media consumption.

The recent plans to improve Facebook’s messenger service show how social media, especially Facebook, are seeking to become the go to source for information. Michael Barris, a staff reporter from Mobile Marketer, New York, sees the recent developments as the latest step in eroding the dominance of Google. David Serfaty, the Vice President of Matomy is in no doubt that the Messenger service will ‘develop into a platform for Ecommerce business to facilitate personalized shopping experiences and process transactions’.

Facebook’s steps to create a more seamless retail experience shows the steps being taken to improve customer experience in today’s retail world. By creating more targeted and personalized experiences through advertising and customer interactions will mean that consumers won’t need to change between sites in order to receive updates and purchase information thus making a more seamless experience. The question for me is whether this will mean Facebook really does start to erode global powers such as Google and if so, how will Google respond?

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.  

30
Mar

This Week In Shopper Insights: 3/23/15 – 3/27/15

How Packaged Goods Companies Use Location to Market on Mobile: Their audience is spending most media consumption on mobile

The Omnichannel Debate: Whats in a name?

Can Data Save the Mall? Smart malls aim at enhancing shopper experience

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Is This The Next Big Market for e-commerce? ASEAN is a market growing rapidly

Importance of The Phone in Omnichannel Retailing: The value of voice

Inside Look at Gap’s New Retail Plan: Regaining Reputation

Video: Advertisers Mining Consumer Behavior Through Big Data

Measuring Your Omnichannel Success: 4 Areas that you should evaluate

How Adidas Aims to Get Its Cool Back: Becoming more shopper centric

Gen Z Making its Entrance Into The Workforce: Candidates are unlike any that have come before them

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

 

 

23
Mar

This Week In Shopper Insights: 3/16/15 – 3/20/15

First Ever ‘Google Shop’: Looking into Google’s retail strategy

Retail Mobile Strategy: Engaging customers and strategies that will help

Consumer Behavior: Do gas prices influence consumers when buying cars?

Mobile Commerce Is Changing: How cryptocurrency is considered more secure than mobile wallets

Shopper Marketing: Spending has doubled over the last two years

5 Disruptive Tips That Will Revolutionize Retail for Marketers 

The Omni-Retailer’s Future: What several retailers are doing to bridge the gap between physical and online shopping

Effective Brand Management: Consistency is key in a socially connected world

Neuroscience Is The Key To Effective Outdoor: Establishing the most powerful moments in ads

How In-Store Marketing Delivers: Keeping shoppers focused on the product

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

18
Mar

The Connected Car Set to Drive Billions of Dollars in Revenue

Since the first car was made around 1885 by Karl Benz, the automobile industry has been improving and advancing ever since. Most recently there has been a huge push for cars that are more connected and focused on driver assistance. Today, there is a big opportunity on the market for dashboards as a digital platform, which is very appealing to carmakers, digital media companies and marketers.

In fact, dashboards as a digital platform within cars have the potential for revenue of around $152 billion by the year 2020. Special features within cars are going to be on offer with a special focus on entertainment apps and safety management services. These features as well as the drive (excuse the pun) to develop a self-driving car are a big priority for carmakers today due to the huge potential revenue that could come from the advancements.

In a recent article by Business Insider, it was found that currently connected-safety features bring in $13 billion in revenue which is the most of all connected car innovations. However it is predicted to lose its top spot to driver assistance by 2017 with connected safety implementations to bring in $44 billion in 2020. These connections will include alerts for drivers regarding road conditions, severe weather, approaching hazards as well as collision avoidance technology.

Entertainment is also a key part of a car’s attractiveness to a customer and popular apps in a connected car could create revenue of around $13 billion by 2020. Apps such as Facebook, Pandora and music streaming services could be integrated into the cars system.

However there is still quite a way before consumers really realize that they can benefit from the improvements in connected cars. It was found that around 80 percent of consumers still have never heard of connected cars or aren’t sure what it refers to. This lack of recognition shows an opportunity for a huge push in the marketing of these cars. Customers who actually use the car services seem to be pleased with the features. Around half of those with a connected car use the services and there are high levels of satisfaction. A number of people who are interested in the connected cars are unsure whether they want to pay for these services. 25 percent of global consumers were found to be willing to receive in-car advertising if they got free basic services in return. This gives a huge platform for marketers in the connected-car market.

The improvements in car-connectivity are coupled with constant developments in smart technology such as smartphones and tablets. The future could very likely see cars connecting to phones which could be in turn be linked to the persons diary and calendar, telling the car where to go and when, ending with the car driving them there without the need for human involvement. Mercedes Benz have shown off their driverless car which has turned a lot of heads and given a look into the future of cars; a big difference to the first Benz car which didn’t even have a foot brake!

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com

10
Mar

Call for Presenters Now Open: The International Shopper Insights in Action Event

Interested in Speaking at The International Shopper Insights in Action Event?

Submission Deadline: 27 March 2015

The 5th Annual International Shopper Insights in Action Event, taking place on 11-13 November 2015, unites Consumer Goods Manufacturers, Retailers and their partners to share best practices, insights creation and excellence in activating insights at retail. The best minds in shopper insights, shopper marketing, category management, loyalty & analytics and more gather to prepare themselves and their organizations for continuous and unprecedented changes in the retail landscape. Visit our website for more information: http://bit.ly/1CWmmrX

Submission Topics include:

  • Shopper Marketing Strategy & Activations
  • Digital Path to Purchase
  • The Future of Retail
  • Shopper Centricity Mindset
  • Increase Shopper Loyalty
  • New Category Drivers
  • Cross Industry Perspectives
  • Evolving Shopper Behaviours
  • Integrating Shopper with Brand and Consumer Marketing
  • Measurement of Shopper Marketing
  • Turning Data to Insights to Actions In-Store
  • Using Insights to Shape Brand Plans & Campaigns
  • Long, Medium & Short-Purchase Cycle Examples
  • Become a Master Storyteller
  • Best-in-Class Insights Creation
  • Solving Shopper Challenges through Design/Brand Activation
  • Private Brand Success Stories
  • Profiting from Big Data
  • Linking Digital and Brick & Mortar Point of Sale
  • Organizational Structure & Competencies
  • Emerging & Aging Populations
  • New Shopper Segments
  • OmniChannel Strategies, Design & Execution
  • Collaboration Stories: Insights, Marketing & Retailer

To submit a speaker proposal click here: http://bit.ly/1CWmmrX

We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Speakers receive complimentary admission to the conference.

 

Cheers,

The International Shopper Insights in Action Event Team

@Shopper360

www.myshopper360.com

www.iirusa.com/insightsintl

 

 

3
Mar

The omnichannel future: A list of 25+ Innovative Shopping Experiences in Retail

While technology innovations such as beacons, mobile, wearables or disruptive omnichannel solutions have been accelerating rapidly, more than ever before and creating chaos within the retail industry, “retailers such as Rebecca Minkoff, Kate Spade Saturday or Waitrose have quickly adapted and have begun paving the way for an innovative fusion between brick-and-mortar and digital, offline and online shopping.” Whibsi put together this list of 25+1 inspiring recent shopping experiences by retailers showcased below:

28
Feb

This Week In Shopper Insights: 2/23/15 – 2/27/15

Consumers Are Not Happy Shopping in Stores: Grocery stores took a big hit last year and Walmart struggled as well

Six Trends CPG Brands Must Embrace To Win With Millennials

Why Omnichannel Retail is More Than a Buzzword: Microchipped systems having a big impact than cynics want to believe

Is a Google “Buy Now” Button Inevitable? 4 Challenges that may derail this future

Driving Customer Relevance Using Marketing Analytics: Customers crave personalization and relevance

6 Tips On Talking To The Post Generation

UI Does Not Equal UX: They actually are different

Creating A Successful Multichannel Customer Experience: 8 Suggestions to help you

Getting to Know Your Algorithms: Online shopping and “recommended for you

Streaming Analytics: Business value of real time analytics

 

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.