The 14th Annual Shopper Insights in Action Conference is here: SHOPPER STRATEGY & ACTIVATION: Synthesizing Across Platforms, Channels and Partners. The full 2014 agenda is now available – download it here.
This year’s Shopper Insights in Action is resetting expectations and synergizing ecosystems:
• No matter how much we’ve evolved we’re 100% focused on the “IN ACTION”
• The program reflects the evolving strategic role of insights to activation and the roles of all key stakeholders
• The heart and soul SIA: Insights content has not been sacrificed
• We invest in our speakers to give you fresh perspectives
• Collective Action: Collaborate across disciplines to develop strategic activations — no more silos
And on that note, Shopper Insights in Action emerges into a holistic Shopper Strategy Summit with a curated narrative of experience, expertise and new ideas.
NEW CONTENT AREAS THAT MATTER THE MOST:
Commerce Everywhere I Data Slaves Revolution I Shift from Transactional to Interactional I Passion Economy I Phygical: Seamless Blending of Physical and Digital Worlds I Big Data & Super Analytics I Intersection of Big Data & Leadership I Monetizing Millennials I Innovation at the Shelf I From Insights to Actions I The Future of Retail: Defining its Pure Purpose I Selling Like Amazon I Storytelling & Actionable Research Delivery I The Evolution of the Shopper Researcher I Collective Action I From Conceptualization to Design to Implementation I Implement Behavior Design into Shopper Marketing I All Categories are not Created Equal I In-the-Moment Research and much more! See the full brochure here
PLUS, Stories Shared By: AT&T I Nestlé I RadioShack I Green Mountain Coffee Roasters I Ahold USA I Kraft Foods I The Coca-Cola Company I Lowe’s I ULTA Beauty I The Campbell Soup Company I Petco I ConAgra Foods I The Dannon Company I MillerCoors I Henkel I Raley’s Family of Fine Stores I Safeway I Fairway I Meijer I Walt Disney Parks and Resorts I Kimberly-Clark I GSK Consumer Healthcare I Mars Pet Care I Samsung I The Clorox Company I Dean Foods Company I 7-Eleven I Pernod Ricard I Unilever I PepsiCo and many more! See the full 2014 speaker faculty here
This is BIG. Join us at Shopper Insights in Action 2014, July 14-16, 2014, at the Navy Pier, W Chicago.
The folks at Mars Advertising look into the Mars crystal ball and follow some shopper trends to keep our eye on.What a year it promises to be! The digital revolution continues and is opening a world of options for shoppers, brands and retailers. Coupled with an increasingly positive economic outlook and a couple of massive sporting events, we can expect an increasingly positive year in the shopper world:
2014 Trends in Shopper Marketing explored below:
1. Trick or Treat?
2. I want it now
4. Who to trust
5. High Meets Low
6. Social Shopping 2.0
7. The Post-Nuclear Family
8. Stay Smart
9. The Internet of Things
10. The Great Meshpectation
It’s cold and snowy but definitely not soon enough to think of brighter horizons like July, Navy Pier Chicago, Sunshine, a breeze off the Chicago River and of course, The Future of Shopping: Resetting Expectations and Synergizing Ecosystems.
Whether you’ve been before or are thinking of joining us this year for the first time, here’s an exclusive preview of what your experience will be like at Shopper Insights in Action 2014.
2013 Executive Summary is now Available
Download the 2013 executive summary to see the breadth and depth of the only industry event that champions the value of activating intelligence fore basket growth.
And finally, get a taste of this year’s agenda and what’s to come by attending today’s webinar:
Spearheading Innovation-How to Generate Consumer-Centric New Products
Thursday, February 13, 2014, 10:00 – 11:00 PM (ET)
Presenter: Prof. Dr. Hans-Willi Schroiff, Founder of MindChainge, Faculty at RWTH School of Business and Economics
Reserve your webinar seat now.
Market Research Company Euromonitor International recently shared their The Top 10 Global Consumer Trends for 2014, noting “, there is an overwhelming desire globally to indulge in luxury goods, download more apps and document experiences visually through social media. However, consumers are also struggling with work-life balance, maintaining an eco-friendly lifestyle and eating better. These trends are sure to change the way brands appear and interact with consumers and in turn, brands will need to work harder to maintain customer loyalty.”
The Top 10 Global Consumer Trends for 2014
1. A Narrowing Gap Between Interest and Purchase
As consumers are looking for instant gratification with various products, brands are looking for ways to harness customer impulse buying.
2. Eating Right
Interest in eating right goes beyond the obesity statistics – many are aware that healthy eating can improve quality of life and extend longevity.
3. Eco-Worriers and the Blooming of Social Conscience
Consumers are increasingly looking to connect with brands, business models and products that do not associate with negative environmental or social impacts.
4. Home Base: The Importance of Home and Community
A homebody is not just a person anymore but also a state of mind as consumers are centering more of their entertainment in the home.
5. Frustrations with the Lack of a Work/Life Balance
An unfulfilled work/life balance will be a widespread source of consumer stress in 2014.
6. Luxury for More Consumers
In 2014, consumers are still looking to purchase luxury goods.
7. People’s Choice
Digital technology has given people the power to react to what displeases them in minutes and enables them to become brand ambassadors, spreading the word about good buys when satisfied.
8. Post-Recession Coping Strategies the New Normal
While many cash-stretched consumers are still suffering from the remains of the recession, post-recession coping strategies are about how people behave after processing the shock of living in recession.
9. There’s an App for That...
With global consumers relying more than ever on mobile technology, it is no surprise apps will continue to grow in popularity in 2014.
10. Visual Craving
Consumers are becoming a visual audience.
INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS
The Institute for International Research (IIR) is currently seeking presenters for:
The Market Research Event
October 20-22, 2014 | Boca Raton, FL
Submissions due by Tuesday, February 18, 2014
NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.
The Market Research Event is the “World’s Top MR Event” focused on elevating the business impact of insights. Designed to empower the researcher to move from insights partner to strategic, consultative leader, TMRE has more than 140 sessions and 175 speakers, making it the most comprehensive market research conference in the world. Multiple tracks and symposia allow participants to truly customize their experience based on their unique learning goals.
TMRE is seeking client side executives to join the speaker faculty. Speakers can come from any department within the organization. Content must be original and not have already been presented at this or any other industry conference.
Note: ONLY client-side submissions will be reviewed. If your company is categorized as a vendor, solutions provider or consultancy, please see below to find out how you can get involved in TMRE.
In 2013, TMRE drew more than 1200 participants with more than 60% representing client side companies from all major industries including: CPG, Media & Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods, Pharmaceutical & Healthcare, Retail, Energy & Utilities, Telecommunications, Technology, Automotive and more.
Speakers and attendees have backgrounds in market research, consumer insights, marketing, intelligence, brand insights, marketing analytics, R&D, product development, innovation, customer experience, strategic planning, shopper insights, advertising and customer experience among other related areas.
Suggested Topic Areas
- Social Insights: Data Collection, Listening & Analysis
- Shopper Insights & Analytics
- Consumer & Market Trends
- Biometrics & Neuroscience
- Cross Platform & Digital Insights
- Marketing & Brand Insights
- Insight Driven Innovation & Product Development
- Business to Business Research
- Data Analytics & Advanced Analytics
- Innovation in Tools, Techniques & Methodologies
- Global Insights
- ROI & Measurement
- Activating Insights
- Big Data
- Mobile & Technology
- Storytelling & Data Visualization
- What’s Next & The Future
We are also happy to consider topics not listed here that you feel would add value and be appropriate for the audience.
Client-side speakers that wish to be considered for the TMRE speaker faculty should send the following information via email to Krista Vazquez, Conference Director at firstname.lastname@example.org no later than Tuesday, February 18, 2014. Due to the high volume of responses, only those selected for the program will be notified.
- Benefit oriented title of session
- Summary of session (no more than 100 words)
- Full contact details for speaker including name, title, company, email, phone and mail
- Speaker bio
If your submission is selected, portions of your summary will be used to promote your participation in print and online. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event. Note: Conference registration fees are waived for all speakers.
Special notices to vendors, solutions provider or consultancies:
This call is limited to client side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at email@example.com or 646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com or 646-616-7627.
The TMRE Team
60-80% of all newly introduced products are no longer on the shelves about one year later – causing an tremendous value destruction for companies, trade, and shareholders.
This Webinar will introduce you to the logic of a simple model, called “The Spearhead” – a systematic process how to transform consumer insights into consumer-centric product concepts that actually sell in the marketplace. Following this logic has proven to produce successful product concepts, thus reducing the percentage of in-market failures.
The producers of the Shopper Insight in Action Conference invite you to join Prof. Dr. Hans-Willi Schroiff to learn:
- How to build a “Consumer Learning Plan”
– How to distill relevant “Anchor Themes” from the sea of knowledge
– How to transform an anchor theme into a set of creative new product concepts
– How to select and improve a winning concept
– How to test product concepts
Register here: https://cc.readytalk.com/r/q5h2vt9bgja4&eom
Mention Priority code: M2615w1blog
Date:Thu, Feb 13, 2014
Time:10:00 AM EST
Host(s):Shopper Insights in Action
Prof. Dr. Hans-Willi Schroiff joined the RWTH School of Business and Economics as a faculty member and Honorary Professor in 2002, where since then he teaches BA/ MBA courses all year round. Besides that, he is a frequently invited lecturer/ speaker at top business schools in Europe and in the US (e.g. Tuck School of Business, Harvard Business School, London Business School, European School of Management and Technology – Berlin, INSEAD Fontainebleau etc.). He is the author of numerous publications and a keynote speaker at business conferences in Europe and in the US.
From 1999-2008 he served as an Executive Council member of the Marketing Science Instititute (MSI) in Boston.
Prof. Schroiff is on the Advisory Board/ Board of Directors of several international market research companies, such as Dialego and YouGov Germany.
In the beginning of 2013 he became a co-founder and managing partner of MindChainge, an international consulting firm focusing on consumer-centric innovation.
This infographic identifies key statistics for those looking to expand their business into a foreign market. Overseas markets offer growth opportunities for online retailers and with the rise in ecommerce wealth of some of the nation’s we have highlighted, it’s no surprise to see brands searching for profits in these markets and doing it successfully.