EZFace allows customers to virtually try on cosmetics in-store
Customers looking to try a new shade of lipstick are now able to try on any shade in the store before they make their purchase. Boots stores in the U.K. and a handful of Walmarts in the United States have unveiled EZFace that allows shoppers to take a picture of themselves and then virtually try cosmetics before they decide to purchase, reports CNET.
What other ways could retailers use this technology to help their customers with in store purchases? Will we see this technology expand through European and North American stores?
The Private Brand Pulse: Melissa Smith-Hazen, Director Strategic Design, Corporate Brands AHOLD USA
Leading up to The Private Brand Movement event next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. We had a chance to talk with Panelist, Melissa Smith-Hazen, Director of Strategic Design, Corporate Brands at AHOLD USA. Melissa will participate in the discussion, "Design & Packaging Roundtable: Stepping Out of Brand Name Shadows" at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago.
Last Chance to Save on The Private Brand Movement Conference
"It's not about brands vs. retailers. It's about working together to help the retailer stand out from their competition" - Christopher Durham, Blogger in Chief, My Private Brand
The Private Brand Movement
September 27-29, 2010
Hotel Sax - Chicago
Brochure Download
Register by this Friday & Save $100!
The Private Brand Movement unites brand and retail strategists who are embracing changes in consumer brand preference, accepting private labels as unique brands. 30+ top retail and national brand leaders will take the stage to share their journey of reinventing their brand strategy, packaging and design to be more relevant to today's new consumers. Covered hot topics include:
ACE HARDWARE – “Building Store Brands that Thrive in Economic Highs and Lows"
KRAFT - "Assessing What Matters & Growing Brand Equity"
TARGET CORPORATION – “The Re-launch of UP & UP: Moving from Label to a Brand"
HERSHEY, KRAFT, PHILIPS - "Building Brand Excellence: Relevancy Post-Recession"
MCDONALD'S CORPORATION – “The Power of Articulating Your Brand Promise"
SAM'S CLUB & AHOLD - "Stepping Out of Brand Name Shadows"
FAMILY DOLLAR STORES - "Making it Real: The Early Days of Bringing a Private Brand Vision to Life"
SEARS HOLDING – “Modernizing a Brand: Strategizing and Designing the Path to Success"
PHILIPS - “Package Redesign with Your Retailer in Mind"
SAFEWAY, OFFICE DEPOT, GOLFSMITH, A&P, VICTORIA SECRET BEAUTY - "Moving Beyond Value"
L.L.BEAN – “Creative Leadership & Principles in Designing Across Categories"
This isn't just a conference, it's a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail.
We look forward to seeing you there.
Cheers,
The Private Brand Movement Team
P.S. - Don't miss the co-located Category Leadership Conference! Two Events to Meet All Your Retail Needs - Select One or Attend Both by Upgrading to an All-Access Pass for $500.
THE CATEGORY LEADERSHIP CONFERENCE
what matters, what's next on shelf
The Category Leadership Conference features next generation category strategies to help brand and retailers revitalize the shelf, awaken sleepy categories, incorporate private labels and reinvigorate sales. Today's shoppers have different needs by category, by channel, by store. This isn't your category management event from the 80's, 90's, or even last year, this is the event to keep your shoppers coming back for more.
Register by this Friday & Save $100!
How will the art of Category Leadership evolve in the next 3-5 years?
We want to hear from category managers and leaders. How will your profession evolve within the next 3-5 years? Will we see an increased awareness in team members, growth opportunities, and a general restructuring of the craft? Simply comment on this post or let us know via Twitter @Shopper360.
You can be a part of this evolution by joining leaders from the industry’s best companies who'll share with you real-life case studies that will add value to your work and help you not only to prepare; but to design what’s next for category leaders. The Category Leadership Conference is a best in class experience for executives to spend two days exploring what matters, what's next on shelf. This event is not a platform for sales, it's a platform for discovery.
The Category Leadership Conference
September 27-29, 2010
Hotel Sax - Chicago
Download the Brochure
Register today and SAVE
-Register by Friday, August 27th to save $100 off the standard rates!
Best in class brands and retailers are sharing how-to details on these hot topics:
The Hershey Company – “Actioning Insights: Going from Good to Great through Cross-Functional Teamwork”
Sara Lee – “Develop Category Leadership Competencies: Keys to Behavior Change”
Diageo North America – “The Journey in Putting Shoppers First”
Barilla USA- “Category Management and Shopper Insights Defined! Align, Design, Mine and Cosign for Success”
Del Monte – “10 Mistakes to Avoid as a Category Leader”
Ace Hardware – “Strategic Clutter: Putting Product that Sells A Lot Where People Are A Lot”
The Kellogg Company – “Rewriting the Rules of Category Management and Shopper Insights using Virtual Shopping”
Kimberly Clark – “Mom-Based Category Management: Better In-Store Programs Based on Insights from Moms”
The Coca-Cola Company, ConAgra Foods, Sara Lee, Golfsmith International – “Next Generation Category Enables”
Microsoft – “The Art of Collaboration: How Retailers Can Partner to Form Deeper Consumer Connections”
Burt's Bees – “So You Have Distribution, Now What? Shopper Insights to Accelerate a Growth Category”
For more highlights on the program, view the agenda.
Don't miss this opportunity to take category management to the next level.
Register by Friday, August 27th and save $100.
The evolution starts with you, we look forward to meeting with you in Chicago.
Cheers,
The Category Leadership Conference Team
Can’t wait to connect? Join us today in the Category Management and Shopper Insights subgroup, Category Management Leaders
Category management leaders revolutionize today’s shopping economics to improve category growth and develop the most profitable, productive mix of store and national brands. The Category Management Leaders subgroup brings together category managers, developers and other retail activation executives from across the aisles to discover, network and create the best value for shoppers and stores.
The Category Leadership Conference and The Private Brand Movement Speaker Spotlight: Eli Getson
Eli Getson recently joined Golfsmith International as Senior Vice President/General Merchandise Manager, where he helps define the company strategies in areas such as private brand development, licensing, merchandising, channel strategy, and international business growth for the largest multi-channel golf specialty retailer in the United States.
Prior to his current role, he was Category Manager/DMM for Cabela’s where he managed the Men’s Tops division for the premier retailer in the outdoor space. He has also held positions such as Vice President/Divisional Merchandise Manager- Private Brand for Bonton Stores Inc., Senior Vice President Design for Perry Ellis International, and Senior Director Merchandising for Polo Ralph Lauren. He is also a frequent contributor to the popular men’s style blog The Selvedge Yard and has been featured on such on-line publications as Valet, Hype Beast, and Selectism.
Eli will be participating in the panel discussion, "Next Generation Category Enablers" at The Category Leadership Conference 2010, September 27-29, 2010 at Hotel Sax in Chicago.
Eli will also be participating in the panel discussion, "A Conversation with...Ideas, Stories, and Perspectives - Moving Beyond Value" at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago.
The Private Brand Pulse: Vickie VanHurley, Ph.D. and Gregg Keeton, Meijer
Leading up to The Private Brand Movement event next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. First in our series are Vickie VanHurley, Ph.D. and Gregg Keeton.
Vickie has been a graphic designer & illustrator for over 25 years. She serves as a graphic design professor (Southern Illinois University, University of Kentucky, Michigan State University) for over 11 years. Vickie earned her Ph.D. from Michigan State University (research focus: packaging design as the new advertising-does packaging design influence consumer purchase intent?).
Gregg Keeton is a 35 year graphic design veteran with 25 of those years spent as a packaging designer for Meijer. Gregg is a graduate of University of Kentucky with a BS in advertising and art and a graduate of Kendall College of Art & Design, Ferris State University.
Gregg and Vickie will be presenting "May the [Brand Building] Force Be With You!" with Vickie VanHurley on Tuesday, September 28th at 1:30pm as part of our Design track session.
Learn more about The Private Brand Movement - download the brochure today!
Meet How We Decide Author, Jonah Lehrer Live at The Market Research Event!
Join Jonah Lehrer, Author of How We Decide: The New Science of Decision Making at The Market Research Event for his much anticipated Keynote Presentation: The New Science of Decision Making. Jonah will answer two questions of paramount importance to market research:
• How does the human mind make decisions?
• And how can you make those decisions better?
He will share you how leaders are taking advantage of new discoveries in neuroscience to make better television shows, win more football games, improve military intelligence -- the list is endless. (On the flip side: how did defects in our decision-making apparatus lead to, among other things, the current financial crisis, costly wars, and how can we overcome these inherent flaws in our brain?)
Visit the bookstore immediately following his session you can have your copy of Jonah’s bestselling book, How We Decide signed during a rare book signing opportunity.
Register by August 20 & Mention code JL10BLOG and Receive a Complimentary Copy of Jonah PLUS join in and lock in our $400 early bird discount off the standard rate.
The Market Research Event
November 8-10, 2010
Hilton San Diego - Bayfront
San Diego, CA
Download the brochure
Register today and save
In addition to Jonah Lehrer, you will hear from 125+ leading market researchers, authors and academics, including: Dan Heath, Co-Author of Switch, Chris Anderson, Author of Free: The Future of a Radical Price & Author of The Long Tail, Richard Thaler, Author of Nudge, Michael Tchong, Founder, Ubercool & world renowned Trendhunter, and VPs from: Johnson & Johnson, Best Buy, Charles Schwab & Company, ESPN, PepsiCo, Darden Restaurants, White Castle, QVC, Campbell Soup Company, Avis Budget Group, IFC/Sundance Channel, Pershing LLC, NBC Universal, and more.
Download the brochure to see all the hot topics they will be addressing.
Special Announcement! Future Market Research Leaders Education Series has partnered with faculty from the University of Notre Dame to bring you a co-located event for your Junior Team Members. Save 20% when your company attends both events!
We look forward to meeting you in San Diego!
Cheers,
The Market Research Event Team
Category Management Leaders – join us on LinkedIn
Category management leaders revolutionize today’s shopping economics to improve category growth and develop the most profitable, productive mix of store and national brands. The Category Management Leaders subgroup brings together category managers, developers and other retail activation executives from across the aisles to discover, network and create the best value for shoppers and stores.
We hope you join us!
Kroger grocery stores debut private brand beauty line
USAToday.com reports that United States grocery retailer, Kroger has expanded its private brand beauty line, called "Mirra." Kroger says it's had double-digit percentage increases in sales during the slow, almost-quiet roll-out of the Mirra beauty line that began last October, according to TimesUnion.com.
The Private Label Manufacturers Association says overall, store brands last year hit new highs of 23.7% of items sold in U.S. supermarkets, 18.7% of sales and $55.5 billion total sales. Store brands accounted for 15.7% of health and beauty products sold in supermarkets, said the trade group, using Nielsen Co. research.
Kroger's definition of Mirra - mirra™ combines quality, natural ingredients with the latest science to meet 3 different needs: Daily - routine personal care; Renew - a rejuvenating time out; and Inspire - quick transformations for a night out.
What do you think of Kroger's move into private brand beauty? With it's success, will we see other grocers expanding their private brand offerings?
Learn private brand secrets from Target, Safeway, Meijer Stores and more at The Private Brand Movement // September 27-29, 2010 // Hotel Sax - Chicago. Visit the website to download the brochure, check out the excellent speaker line-up and register for this premiere event!
Kroger Simplifies Digital Couponing
Brandweek.com reports that Kroger grocery shoppers can load coupons to their loyalty cards prior to their store visits. Kroger, which has been offering some digital coupons for about three years, has rolled out a new service for consumers that puts more than 100 coupons on its Web site for private label and name-brand items. Dubbed the Digital Coupon Center, it's shepherded by San Francisco-based YOU Technology, which has worked with the chain and various packaged goods marketers on previous Kroger digital efforts, and the current "Summer of savings" sweepstakes and promotion.
If this initiative proves to be a success for Kroger, will other grocery stores follow?
Learn more: Kroger Simplifies Digital Couponing
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