Shopper 360 All aspects of shopper insights and category management!

21Jan/120

The Week in Shopper360 Tweets

16Jan/120

Join us for a “Objects in Mirror Are Closer Than They Appear” Webinar

This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.

Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.

Objects in Mirror Are Closer Than They Appear

Wednesday, January 25, 2011,

1:00PM - 2:00PM EDT

Register today: Mention priority code: MWJ0015-LI

Attendees will learn about: 

  • Social Media Listening:
  • Gamification:
  • CrowdSourcing of New Products/Services:
  • Neuromarketing:
  • MROCs:
  • Mobile:
  • The Impending Facebook and Google Invasion:

We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!

Attendees will learn about: 

 

·         Social Media Listening:

·         Gamification:

·         CrowdSourcing of New Products/Services:

·         Neuromarketing:

·         MROCs:

·         Mobile:

·         The Impending Facebook and Google Invasion:

 

We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!

Register today!

14Jan/120

The Week in Shopper360 Tweets

11Jan/120

Nielsen on The State of the African-American Consumer

"The State of the African-American Consumer" is the first of three new annual reports attempting to provide a fairly complete picture of the African-American consumer released by Nielsen.

Key findings in the report include:

Consumer
African-Americans may spend less on each shopping trip, but they make the most trips – 167 – annually of any other group.
African-Americans in higher income brackets, spend 300% more in higher-end retail grocers, more than any other high income household.
African-Americans over-index on purchases of health and beauty products, household cleaning items, clothes, food and electronics to name a few.

OnlineDuring July 2011, there were 23.9 million active African-American internet users.
African-Americans are 30% more likely to visit Twitter.
Top online purchases for African-Americans in the last six months included:
Airline tickets/reservations
Hotel reservations
Any clothes/shoes/accessories
Women’s clothes/shoes/accessories
Men’s clothes/shoes/accessories

MobileAfrican-Americans use more than double the amount of mobile phone voice minutes compared to Whites – 1,298 minutes a month vs. 606.
African-Americans send/receive on average 907 text messages.
33% of all African-Americans own a smart phone

For a full copy of the report, visit www.nielsen.com/africanamerican or www.nielsen.com.

7Jan/120

The Week in Shopper360 Tweets

6Jan/120

2012 Shopper Forecast Round-up

Marian Salzman's 2012 Trends Report:  She's CEO of Euro RSCG Worldwide PR, North America, and one of the top five trendspotters in the world. This is her .biggest annual trends report ever, with more than 150 trends sighted in 32 categories.

Social Media & Apps expected to intensify.

Affluency: Three Trends to Watch for 2012

Technology Trends: 2012 is likely to see smartphones transformed into electronic wallet but not without retail support.

What flavors will entice consumers in 2012? Think ethnic fusions, ‘authentic' spice blends and exotic fruits.

JWT's “10 Trends for 2012

4Jan/120

Free Live Webinar: Womenomics Meets Design: A Female Innovation Strategy

Fact: Women buy (products made by men)

Over 10,000 working hours and more than 1500 women worldwide were involved in a unique research study, which analyzed female tech-preferences and how to best embrace these insights within product development.
This masterclass will present the results of a 3-year design research program called "female interaction" co-financed by the Danish Governments program for user-driven innovation - a cross disciplinary project bringing together scientists, designers and innovation experts from 3 leading tech companies: Bang & Olufsen, GN Netcom and Danfoss.

In this Webinar, you'll learn:

  • Womenomics Trends Data: Female business insights and the innovation potential overseen in the (tech) industry
  • Made by Men, Bought by Women:  How does a  female's approach to technology differ from a male's?
  • Female Interaction Principles for Making the Female Tech Approach Operational:  Go beyond pink
  • 4 Female Tech User Profiles: Ways to avoid stereotypic gendered thinking and tools to enhance user focus
  • Case study Illustrating Potential for User-experience Innovation: How  to redesign a specific tech-product (a mobile headset from Jabra) based on insights from female values and a female approach to technology
  • Female Innovation Strategy Outline: How to meet the preferences of the female users and consumers through innovative research & design process

Presenter:  Klaus Schroeder, Design-Director & Partner, Head of Female Interaction Research

Space is limited! Register today!

Details Date: Wed, Jan 11, 2012 

Time: 12:00 PM EST 

Duration: 1 hour 

Host(s): Front End of Innovation 

RSVP on Facebook and invite others.
Klaus Schroeder is design director and partner at design-people.dk – an international Danish design consultancy specialised in advanced interaction design. Klaus Schroeder holds a Master degree in Industrial design from Hochschule für Bildende Künste, Braunschweig. Klaus combines successful and award winning international design results for the industry with research in the field of interaction and user-experience design and he serves as lecturer and an appointed examiner at different Design Schools.
As head of the 3-year long ”Female Interaction” design research project, co-financed by the Danish Government’s program for user-driven innovation, Klaus Schroeder has become an authority within the field of gendered innovation and gender specific design and has advised both in the United Nations and the European Union.

31Dec/110

The Week in Shopper360 Tweets

24Dec/110

The Week in Shopper360 Tweets

17Dec/110

The Week in Shopper360 Tweets