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This Week In Shopper Insights: 3/16/15 – 3/20/15

First Ever ‘Google Shop’: Looking into Google’s retail strategy

Retail Mobile Strategy: Engaging customers and strategies that will help

Consumer Behavior: Do gas prices influence consumers when buying cars?

Mobile Commerce Is Changing: How cryptocurrency is considered more secure than mobile wallets

Shopper Marketing: Spending has doubled over the last two years

5 Disruptive Tips That Will Revolutionize Retail for Marketers 

The Omni-Retailer’s Future: What several retailers are doing to bridge the gap between physical and online shopping

Effective Brand Management: Consistency is key in a socially connected world

Neuroscience Is The Key To Effective Outdoor: Establishing the most powerful moments in ads

How In-Store Marketing Delivers: Keeping shoppers focused on the product


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at


The Connected Car Set to Drive Billions of Dollars in Revenue

Since the first car was made around 1885 by Karl Benz, the automobile industry has been improving and advancing ever since. Most recently there has been a huge push for cars that are more connected and focused on driver assistance. Today, there is a big opportunity on the market for dashboards as a digital platform, which is very appealing to carmakers, digital media companies and marketers.

In fact, dashboards as a digital platform within cars have the potential for revenue of around $152 billion by the year 2020. Special features within cars are going to be on offer with a special focus on entertainment apps and safety management services. These features as well as the drive (excuse the pun) to develop a self-driving car are a big priority for carmakers today due to the huge potential revenue that could come from the advancements.

In a recent article by Business Insider, it was found that currently connected-safety features bring in $13 billion in revenue which is the most of all connected car innovations. However it is predicted to lose its top spot to driver assistance by 2017 with connected safety implementations to bring in $44 billion in 2020. These connections will include alerts for drivers regarding road conditions, severe weather, approaching hazards as well as collision avoidance technology.

Entertainment is also a key part of a car’s attractiveness to a customer and popular apps in a connected car could create revenue of around $13 billion by 2020. Apps such as Facebook, Pandora and music streaming services could be integrated into the cars system.

However there is still quite a way before consumers really realize that they can benefit from the improvements in connected cars. It was found that around 80 percent of consumers still have never heard of connected cars or aren’t sure what it refers to. This lack of recognition shows an opportunity for a huge push in the marketing of these cars. Customers who actually use the car services seem to be pleased with the features. Around half of those with a connected car use the services and there are high levels of satisfaction. A number of people who are interested in the connected cars are unsure whether they want to pay for these services. 25 percent of global consumers were found to be willing to receive in-car advertising if they got free basic services in return. This gives a huge platform for marketers in the connected-car market.

The improvements in car-connectivity are coupled with constant developments in smart technology such as smartphones and tablets. The future could very likely see cars connecting to phones which could be in turn be linked to the persons diary and calendar, telling the car where to go and when, ending with the car driving them there without the need for human involvement. Mercedes Benz have shown off their driverless car which has turned a lot of heads and given a look into the future of cars; a big difference to the first Benz car which didn’t even have a foot brake!

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at


Call for Presenters Now Open: The International Shopper Insights in Action Event

Interested in Speaking at The International Shopper Insights in Action Event?

Submission Deadline: 27 March 2015

The 5th Annual International Shopper Insights in Action Event, taking place on 11-13 November 2015, unites Consumer Goods Manufacturers, Retailers and their partners to share best practices, insights creation and excellence in activating insights at retail. The best minds in shopper insights, shopper marketing, category management, loyalty & analytics and more gather to prepare themselves and their organizations for continuous and unprecedented changes in the retail landscape. Visit our website for more information:

Submission Topics include:

  • Shopper Marketing Strategy & Activations
  • Digital Path to Purchase
  • The Future of Retail
  • Shopper Centricity Mindset
  • Increase Shopper Loyalty
  • New Category Drivers
  • Cross Industry Perspectives
  • Evolving Shopper Behaviours
  • Integrating Shopper with Brand and Consumer Marketing
  • Measurement of Shopper Marketing
  • Turning Data to Insights to Actions In-Store
  • Using Insights to Shape Brand Plans & Campaigns
  • Long, Medium & Short-Purchase Cycle Examples
  • Become a Master Storyteller
  • Best-in-Class Insights Creation
  • Solving Shopper Challenges through Design/Brand Activation
  • Private Brand Success Stories
  • Profiting from Big Data
  • Linking Digital and Brick & Mortar Point of Sale
  • Organizational Structure & Competencies
  • Emerging & Aging Populations
  • New Shopper Segments
  • OmniChannel Strategies, Design & Execution
  • Collaboration Stories: Insights, Marketing & Retailer

To submit a speaker proposal click here:

We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Speakers receive complimentary admission to the conference.



The International Shopper Insights in Action Event Team





The omnichannel future: A list of 25+ Innovative Shopping Experiences in Retail

While technology innovations such as beacons, mobile, wearables or disruptive omnichannel solutions have been accelerating rapidly, more than ever before and creating chaos within the retail industry, “retailers such as Rebecca Minkoff, Kate Spade Saturday or Waitrose have quickly adapted and have begun paving the way for an innovative fusion between brick-and-mortar and digital, offline and online shopping.” Whibsi put together this list of 25+1 inspiring recent shopping experiences by retailers showcased below:


This Week In Shopper Insights: 2/23/15 – 2/27/15

Consumers Are Not Happy Shopping in Stores: Grocery stores took a big hit last year and Walmart struggled as well

Six Trends CPG Brands Must Embrace To Win With Millennials

Why Omnichannel Retail is More Than a Buzzword: Microchipped systems having a big impact than cynics want to believe

Is a Google “Buy Now” Button Inevitable? 4 Challenges that may derail this future

Driving Customer Relevance Using Marketing Analytics: Customers crave personalization and relevance

6 Tips On Talking To The Post Generation

UI Does Not Equal UX: They actually are different

Creating A Successful Multichannel Customer Experience: 8 Suggestions to help you

Getting to Know Your Algorithms: Online shopping and “recommended for you

Streaming Analytics: Business value of real time analytics


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at


Tablets: the key to in-store retail success

In store innovations are increasingly becoming more important for retail companies to improve their customer’s experience. There recently has been a push for new ways on making shopping as easy as possible for the customer, making sure everything is personal in order to keep customers coming back. I believe that tablets are incredibly useful for retailers and their push to create a perfect shopper experience. Some of the best uses I have looked into in more detail below.

Tablets as a Retail Aid

Tablets recently have become popular for retailers to help with customer interaction on the shop floor. Queuing to wait for a till to pay for goods is not the worst thing in the world but seeing a long line could be the difference between someone waiting to buy or simply going elsewhere. The use of tablets as POS devices now mean that shop assistants can come to you wherever you are in the store in order to pay. Card scanners are available that can be easily attached to the tablet device in order to let the customer pay without having to wait a long time to queue. The idea of the shop assistant going to the shopper again makes the customers experience a lot more personal. They are there to help and they can use the tablet then again for many different purposes.

For example, if the shopper likes a certain item but it may not be available in the right colour or size, tablets can be used on the spot to find out where the nearest store is to either order to the shoppers house or to order to the store. Before this was doable, the shopper would simply have to leave the store empty handed and that is not the experience the retailer wants to give. Another innovative tablet use that I find is fun and personal for the customer is the use of ‘smart mirrors’.

ModiFace App

ModiFace App

Smart Mirrors and Virtual Reality

Smart mirrors use the tablets camera to pick up features of a person’s face or body and can recommend certain products for them.

ModiFace created a 3D Augmented Reality Makeup mirror that allows the consumer to choose from various beauty products and by using the shade palette on the tablet screen can give a before and after view of how the products look on the customer.

The app even allows the user to see themselves at different angles and different lights.

Other smart mirrors include a wedding dress store that records the wearer in different gowns and sends pictures and videos straight to their email address so they can choose and see themselves afterwards to help choose the perfect dress.

In store experience clearly is vital for making sure the customer will remain loyal and continue coming back to shop again.

The usage of tablets and smart devices mean everything can be linked and used for future shopping experiences.

There is a device that tracks the shopper’s movements via their smartphone so companies can create the optimum store layout based on shopper’s interests.

By making a retail experience that the customer thinks is all about them and makes them feel unique is for me the key to success and a great in store strategy for retailers.

About the Author:

Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at



This Week In Shopper Insights: 2/16/15 – 2/20/15

Retail Search Intent: Finding Your Focused Online Shopper

Five Traits of The Strategic CFO

How You Can Win A Relentless Price War: With power shifting to consumers now is the time to start winning them over

What’s The Real Value Of Mobile? Driving retail conversion through mobile shutterstock_112246436

Matching Personalities in Call Centers: What insights are companies gaining from recording their service calls

Direct Mail Instead of Email? 4 Reasons to switch back to the old school to reach your customers

How Technology is Changing The Way We Shop: Almost 60% of shoppers would prefer to look up info on their phones than talk to employees

The New Male Shopper: Males now make up 43% of food shoppers

Want to Win at Digital? Put your customers at the center of your business

Should You Tell App-Loving Gen Z No in the Workplace? Giving your staff what you want


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at



This Week In Shopper Insights: 2/9/15 – 2/13/15

How Do Retailers Remain Competitive? Implementing omnichannel strategies

3 Reasons Why Businesses Should Stop Using Third-Party Data

How to Have Smart Online Marketing: It’s all about help not hype shutterstock_222699853

What Valentine’s Day Means for Shoppers: The improving landscape and its effects on sales

Is 2015 The Year of The New Retail Mobile Apps? Retailers appealing to the “always one” consumers

Mobiles Are No Longer A Second Screen for Engagement: Brands risk losing relevance if they treat mobile as an add on

Born In the Digital Age: Understanding Generation Z

Instantly Uses Crowdsourcing to provide real-time data on new products: Seeing what consumers think of them

Real-Time Brain Feedback Reduces Attention Lapses: Decreasing attention lapses to increase productivity


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at



This Week In Shopper Insights: 2/2/15 – 2/6/15

How Data Could Change Brick-and-Mortar Shopping: Predicting the future

Do Omni-Channel Strategies Get You Digital Relevance? Prioritizing mobile

Digital and OmniChannel in Banking Remains Elusive: Little consensus in the industry on definitions

Turning Customers’ Data Into Insights via Forbes

Predictive Marketing Analytics: Reaching out to the right buyers at the right time

5 Ways to Tune Your Twitter Based On Your audience Behavior shutterstock_133681769

Did Pepsi’s Super Bowl Sponsorship Pay Off? Yes, in store aisles

The Psychology of Pricing: How consumers see the difference between $12.00 and $11.67

Super Bowl Gaming App Ads: Will they take over the gaming industry?

Australian Supermarket Wars Blamed for Drop in  FMCG ad Spend


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at





The future of the luxury shopping experience

One of the umistakable shifts that is curently happening is the one we are seeing from Single Channel t0 Multi- Channel to Cross- Channel to Omni- Channel. In this fantastic slidedeck via Gregory Pouy  of LaMercatique, he frames how the future of the luxury shopping experience is changing and what we need to reboot.

He notes:




Consumers can compare product details, prices, & fulfillment options


Consumers can access a wider range of retailers and products


Consumers can research, purchase and receive products anytime, anywhere



Up to 25% of online shoppers could not have bought their product in a local store


Up to 63% of shoppers used multiple channels when placing orders over 150 €


Those who shop online at least once a week are 30% more likely than less frequent shoppers to do online research. They account for up to 70% of retail spending


1/3 of consumers have used multiple channels in relation to a recent purchase